Expert Advice: Search Optimization & Website Lead Generation

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Get High on Google: The Foundation of Search Engine Optimization (SEO) and Keyword Use

Learn how to get started with SEO: Determine the keywords most likely to be used by prospective customers and then write your content using those keywords. Everything else stems for this research.

Ten Tips for Driving 31% More YouTube Video Views in 3 Months – A Case Study

Lead Generation

Learn How To Optimize Videos for 31% More Views The client's YouTube channel had a rich collection of over 80 videos that were languishing with low views. In 3 1/2 months after optimizing the channel, total video views jumped 31% when compared to the previous 2 years of data. The biggest bonus ... Read More

Wikipedia → How to Get Your Company Listed in Wikipedia (Part 2)

Content Marketing

There is no guaranteed way to get your company listed at Wikipedia. These are only methods and tips to get you started, but there are no guarantees that your company content will stay on Wikipedia. Click here for Part 1 Starting a new article about your business is tricky and difficult. First ... Read More

Wikipedia → What Wikipedia Can – and Cannot Do – For Your Business (Part One)

Content Marketing

What you need to know when leveraging Wikipedia to drive website traffic: Wikipedia pages are NOT MARKETING OPPORTUNITIES. Let me repeat that: your Wikipedia page is NOT A MARKETING OPPORTUNITY. Wikipedia is an internet source that tries to stay as neutral as possible in the information it conveys. “Wikipedia is ... Read More

Google’s Top 10 Best Practices for Mobile Landing Pages and Sites

Search Marketing

Lead conversion depends on making the mobile landing page as user-friendly as the desktop version. To create landing pages that will convert, learn what your mobile visitors are doing on your site now.

Google Privacy Policies – What the New Privacy Policy Really Means

Search Marketing

Google recently announced a number of changes to its privacy policy, sparking a firestorm of controversy. Large waves of criticism have been leveled at Google, labeling the changes a violation of privacy and a malicious attempt to intrude on Google users’ private information. The thing is, all Google is doing is integrating ... Read More

5 Steps to Optimize Images for Google Image Search

Search Marketing

Optimizing your images with file names and good alt tags is another easy way to let Google know the theme of your web pages - which in turn helps with improved search rankings. The result: more visitors. Here's the top 5 steps in optimizing images for Google Image ... Read More

Video Offers an Edge in the Sales Cycle: Survey Concludes Enterprise IT Professionals Find Product Videos "Very Useful"

Lead Generation

What’s The Big Deal About Video? Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search ... Read More

B2B Doesn’t Get Twitter Yet! But Their Customers Do – Learn What They’re Saying About You

Search Marketing

Twitter may not be in your B2B social media mix yet - but here's a way to keep tabs on what others say about you.

Noahs.com Serves a Stale Bagel to the Online Visitor: When Will Web Designers Learn?

Website Usability

Feb 2/09: I had a taste for one of those delicious Noah Bagels with the cream cheese and smoked salmon. I went to their site to find the closest store location ... and that's where the trouble began!