Expert Advice

Start Learning about all things relating to optimizing your website for lead generation and higher search engine rankings.

mar_12-29-2

Wikipedia → How to Get Your Company Listed in Wikipedia (Part 2)

/ Web Marketing Strategy
There is no guaranteed way to get your company listed at Wikipedia. These are only methods and tips to get you started, but there are no guarantees that your company content will stay on Wikipedia. Click here for Part 1 Starting a new article about your business is tricky and difficult. ... Read More
March 29, 2012Rosemary Brisco
mar_12-29-1

Wikipedia → What Wikipedia Can – and Cannot Do – For Your Business (Part One)

/ Web Marketing Strategy
What you need to know when leveraging Wikipedia to drive website traffic: Wikipedia pages are NOT MARKETING OPPORTUNITIES. Let me repeat that: your Wikipedia page is NOT A MARKETING OPPORTUNITY. Wikipedia is an internet source that tries to stay as neutral as possible in the information it conveys. “Wikipedia is not a ... Read More
March 29, 2012Rosemary Brisco
mar_12-6

Google’s Top 10 Best Practices for Mobile Landing Pages and Sites

/ SEO
Lead conversion depends on making the mobile landing page as user-friendly as the desktop version.   To create landing pages that will convert, learn what your mobile visitors are doing on your site now.
March 6, 2012Rosemary Brisco
aug_2014

Google Privacy Policies – What the New Privacy Policy Really Means

/ SEO
Google recently announced a number of changes to its privacy policy, sparking a firestorm of controversy. Large waves of criticism have been leveled at Google, labeling the changes a violation of privacy and a malicious attempt to intrude on Google users’ private information. The thing is, all Google is doing is integrating ... Read More
February 9, 2012Rosemary Brisco
Optimize Images: Reduce the File Size

5 Steps to Optimize Images for Google Image Search

/ SEO
Optimizing your images with file names and good alt tags is another easy way to let Google know the theme of your web pages - which in turn helps with improved search rankings. The result: more visitors. Here's the top 5 steps in optimizing images for Google Image ... Read More
September 30, 2009Rosemary Brisco
mar_09

Video Offers an Edge in the Sales Cycle: Survey Concludes Enterprise IT Professionals Find Product Videos "Very Useful"

/ Video Marketing
What’s The Big Deal About Video? Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search ... Read More
March 22, 2009Rosemary Brisco
feb_09-19

B2B Doesn’t Get Twitter Yet! But Their Customers Do – Learn What They’re Saying About You

/ Web Marketing Strategy
Twitter may not be in your B2B social media mix yet - but here's a way to keep tabs on what others say about you.
February 19, 2009Rosemary Brisco
feb_09-2

Noahs.com Serves a Stale Bagel to the Online Visitor: When Will Web Designers Learn?

/ Usability
Feb 2/09: I had a taste for one of those delicious Noah Bagels with the cream cheese and smoked salmon. I went to their site to find the closest store location ... and that's where the trouble began!
February 2, 2009Rosemary Brisco
jan_09

B2B Social Media – A Review of Off-Site Content That Converts Into Leads

/ Web Marketing Strategy
A Web 2.0 Strategy for B2B companies. Getting started in Social Media by designing a strategy that can be measured for success.
January 13, 2009Rosemary Brisco
dec_08_v2

Turn the "Heat" Up on your Website: Instantly See What Site Visitors Are Doing

/ Usability
Turn the "Heat" Up on your Website: Instantly See What Site Visitors Are Doing. Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are clicking on when visiting your website.
December 23, 2008Rosemary Brisco