Google Website Crawler - View Page as Googlebot "Sees" It

The Search Engine Simulator tool shows you how the engines “see” a web page. It simulates how Google “reads” a webpage by displaying the content exactly how it would see it.

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[bctt tweet="Try this free Search Engine Simulator tool to learn how the search engines “see” a web page. It simulates how Google “reads” the text content on a web page. #totheweb #SEO #Keywords"]

Use our Google crawler tool to see if you are using your important keyword phrases in the most impactful way.    

The most effective way to increase visitors arriving from Google is to write content using the keywords that prospects type into Google. Keywords are used in web content to increase your site’s ranking potential and generate more qualified leads.

Elements of our Search Engine Test  

URLS (File names)
Are keywords included in the page file name to make the content search-friendly?  Search engines display the page URL as part of the search result and your URL can help increase click-throughs from a search page.   File names should use dashes between the keywords, not underscores or spaces.
TITLE AND META DESCRIPTION TAGS
Have you written your titles as if they are ad copy? Include the most relevant keywords that map to the page topic. A great title can boost click-through rates from Google.  Use this tool when writing and editing your titles. This is really important!
 
The page title that appears in search engines acts like an advertisement for the page. Think like an ad copy writer.
 
The Meta Description tag is not visible to people viewing your website, but it serves an important role in search because it often (but not always) appears directly under the page Title on a SERP.
KEYWORDS PHRASE FREQUENCIES
Is your content optimized for your “primary” keyword phrase(s)?   Hint: It is likely to be two, three to four-word phrases.
 
Does the page include long-tail keywords and synonyms? For example, to the primary phrase “link building” add: “strategy”, “expert”, or “company”.
 
Have you included related keywords and close synonyms?
 
Repeating keywords excessively—and often, unnaturally—is an outdated practice. Keyword stuffing puts you at risk for decreased ranking potential on Google.
H1, H2, H3 HEADLINES
The most important thing you can do is present meaningful headlines and sub-heads that pop off the page more so than the body text. Readers use page headings to scan what’s on the page.
 
Readers use page headings to scan what’s on the page. Some skim. Fewer still, read.
 
Have you used clear page headings and sub-headings that contain keywords to allow the search engine to identify the page theme? This applies to the headings of web content, videos, white papers, press releases, webinars, tweets and other social media content.
  • Make your headlines—and subheads—look visually different than the rest of the text. Do so with larger or bolder text and/or a different color and font.
  • Make your headlines and subheads descriptive of the content that will follow. Use important key phrases to allow the search engine to identify the page theme.
EMPHASIZING KEYWORDS
Skimmers love lists. Offer them.
 
Have you emphasized keyword phrases by using them in bulleted lists and in bold text?
  • Bulleted lists attract attention. The report revealed that people looked at 70% of the bulleted lists they encountered.
  • Keep the lists short and narrow. Be concise.  Bold important words.
ON PAGE LINKS
Readers like links. Even if they don’t click, they’re drawn to them.
 
This data shows all link text on your page whether it is in navigation or on-page. Are you using links effectively?
 
When linking to pages within your site (super important) use the keywords in the link text that match the keywords the source page is optimized for.
PAGE TEXT
Do you see your important keywords being used in the first paragraph, high up on the page as well as close to or at the beginning of a sentence?
 
Have you broken up your content into easy-to-digest, bite-sized “junks” for a better user experience (Think, 2-3 sentences per paragraph)?
IMAGE ALT TEXT  +  FILE NAMES
The ALT text adds a text description to an image on a page.
 
Include keywords within the alt text and in the URL to increase your search ranking opportunity.   This only makes sense for important images such as charts, illustration – not stock photography and miscellaneous site graphics.
 
 
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