B2B Search Marketing Tools
B2B Search Marketing Tools
Free tools to jumpstart your marketing efforts
At some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done.
The problem is the same: wrong tool = compromised results.
The idea of using the right tools has become a bit of an obsession here at ToTheWeb. And so we’re on a relentless quest to identify the marketing tools we need, develop, test, use and offer them to you.
→ Improve Search Visibility in Google
→ Content Marketing & User Experience
Improve Search Visibility in Google
10-Point Technical Website Audit Guide
Don't let your research, writing and publishing content efforts be sabotaged by technical SEO problems. (Infographic)
Case Study: Boosts Traffic with a Homepage Refresh
Learn how a simple thing like a homepage refresh can provide measurable results in visitor traffic.
Case Study: Litepoint Homepage Relaunch
Your homepage generally gets the most traffic across all pages on your site. Use a refresh as a testing platform to improve engagement.
Case Study: Search Marketing to the Rescue
What do you do when visitors aren't engaging with your content? You optimize. Learn how SEO increased leads by 70% in the first year.
Case Study: Site Restructure Enhances the Brand and Rankings
Give visitors every opportunity to quickly locate the content they need during their visit. Learn the benefits of surfacing your best content.
Every PDF deserves a Great Title
It's true, when a PDF appears in Google results, you want to present the most clickable title possible.
Is your website your best sales tool?
This presentation dives into what it takes to generate B2B leads from search engines. If your website doesn't drive leads, it should!
Keyword Research: Best Practice Guide for Ranking High
Keywords are used in web content to increase your site’s ranking
in the search engines and generate more qualified leads.
Keyword Research: Sample Keyword Research (Excel)
Want to see what a keyword guide looks like? Download our template.
Keyword Research: Best Practices Presentation
View our intelligent keyword selection guide to Identify keywords for content optimization to drive high-value prospects.
Keyword Selection: Quick Start Guide
Drive high-value prospects to your site by identifying optimal keywords. (Infographic)
Quick Start SEO Guide: Improve Search Visibility
7 On-Page Elements that will drive more search traffic.
SEO Myths BUSTED
In this presentation we answer: "Where do SEO myths come from?" Our team of experts weighs in.
Time to SEO your PDFs!
PDFs aren't going. Learn these techniques to boost PDF downloads
from search engines.
YouTube Video Search Optimization
Increase your search ranking potential and visibility in YouTube - the second largest search engine.
Tool: Convert HTML Text to Plain Text
Use our free tool to convert a webpage to plain text on your website - without all the code.
Tool: Google Crawler Simulator
Use our search engine spider simulator tool to see the content Googlebot sees and can index on a web page.
Tool: Test your Title & Meta Description Length
Use this free Google SERP snippet preview tool as a guide when creating and optimizing your Title and Meta descriptions.
Tool: Webpage Keyword Generator
Use this tool to see the keywords used on a page. Use it on your site and competitors.
Content Marketing & User Experience
2 Million Blog Posts are Created Every Day - How Will you Compete?
Here's what we’re up against… over 2 million blog posts are published every day.
Blog Post Checklist for Content Creators
Don't start your next blog post without this checklist if you want to drive more traffic.
Content Audit: Inventory Spreadsheet Sample
See how the pros organize content as part of their content audit.
Content Audit: Scenario Workflow
A decision guide for evaluating content during a content audit.
Data Driven Strategies to Fast-Track Lead Gen
Learn the essentials for website improvements to accelerate lead generation.
Homepage Makeovers: 4 Sites get a Facelift
See the before and after for our 4 website candidates.
Responsive Wireframe Examples
How to think about the user experience across all screen sizes.
Take our Tactical Deep Dive into your Website
Google Analytics is the first place to start to improve your site’s performance. Learn the tools and techniques to analyze your site.
Website Relaunch Guide: Creating and Organizing Content
Relaunching your website? Read this guide to improve user experience and leads.
Website Relaunch: Sample Content Creation Template
This MS Word template will guide you in organizing your content for a relaunch.
Website Relaunch: Sample Site Architecture Map
Use this example sitemap as a guide when planning your next website relaunch.
Case Study: Paid Media drives 71% increase in Form Completions
Case Study: An extensive search, display, video and retargeting ad campaign positioned Meru as the leader in a new technology standard.
Case Study: Savvy Landing Page Redesign
'The PPC campaigns were driving solid leads. We knew the conversion rate improvement would come from landing page improvements.'
Guide to Creating Campaign Tracking URLs
Best practices guide to creating campaign tracking URLs to effectively measure success.
How to Correctly Use Campaign Tracking URLs
Best practices guide to creating campaign tracking URLs to effectively measure success in Google Analytics.
Pay-Per-Click Leads: What Should You Pay?
Paid ads are the fastest way to generate leads for highly competitive keywords.
Set Up your Next Campaign for Success
A guide to workflow, content, design samples, and advertising guidelines for a successful B2B marketing campaign launch.
Tool: Calculate your Return on Ad Spends (ROAS)
Use this free tool to measure the effectiveness of your paid media marketing investment.
Tool: Create Campaign Tracking URLs
Easily create URLs with custom campaign tracking variables to identify in analytics the promotions are generating the most traffic and conversions.
B2B Lead Generation
9 Quick Wins to Instantly Leads
Grow your B2B web leads with these tactics and understand the work effort and costs associated with each tactic.
Cheat Sheet: Instantly Improve Leads with our Quick Wins
Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
Deliver More B2B Leads: How We Find Solutions to Client Problems
Get answers to the most frequently asked customer questions.
What's the Best Marketing Mix to Influence Buyers?
Learn the media channels that the brightest B2B marketers use to Drive Leads (Infographic)