It might be complex, but the reason for doing it well—is incredibly simple.

Search marketing is serious stuff

It might be complex, but the reason for doing it well—is incredibly simple.

Search marketing is serious stuff

Make your site easy to find.

B2B customers begin their buying process by typing a string of keywords into Google’s search box. The page they’ll see next contains the link they’ll click. You need to be there. You need to get clicked. You need the prospect to land on your website.

Otherwise, you lose. That lead just went to your competitor.

ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales.

AI Consulting and Training
Jumpstart your enterprise AI journey with consulting tailored to your business needs, swift implementation of AI solutions, ongoing consulting to stay current in this rapidly expanding landscape, and training that empowers your staff to maximize productivity.
Master today’s most effective productivity tools >
Customized ChatGPT Training
Catapult productivity with artificial intelligence. You’re only going to transform your marketing operation into an AI-assisted productivity machine when you understand precisely how to tap into its enormous potential.
Uncover fast paths to productivity >
Search Marketing
Evaluate, improve and optimize the use of keywords across your site to increase your search engine rankings.
Raise your search visibility >
Keywords & Topic Research
A comprehensive, custom keyword research reference guide to drive SEM efforts across all content and social media networks.
Your key to SEO success >
SEO Technical Audit
An in-depth technical analysis of your website’s performance sets the stage for successfully planning an SEO strategy.
Set up your website for success >
Content Marketing
Adding value: content is what your prospects are actually searching for. Great content drives high search rankings.
Content = Demand Gen >
Account-Based Marketing
Earn the love and admiration of your sales team. Master account-based marketing. A better way for B2B enterprises with long sales cycles to laser-focus their resources.
Target High-Profile B2B Prospects >
Content Inventory and Audit

A prospect finds a link on Google and clicks into your site only to land on an out-of-date page. Crappy old content is bound to sabotage the sale

Know what is and isn't working >
B2B Usability and User Testing

High-performing websites result from careful customer experience examination, employing usability testing to garner better results.

how site visitors interact with your site >
Demand Gen
B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal.
Drive the best leads >

Outsourcing brings the best talent!

Does your current staff have the expertise to manage paid advertising campaigns to deliver the best ROI? Do they stay current on Google’s algorithm updates and know how to optimize content when creating content? Can they continually monitor your site for technical SEO problems? If not, it’s time to outsource to experts.  

SEO & Lead Generation Pricing


Keyword Selection

Content Optimization

Technical Recommendations

Content Strategy

Structured Data Mark-Up

Internal Link Targeting

ChatGPT TrainingGroup-based pricing

The Idea Machine for Marketers

Prompt-writing engineering

Capabilities & limitations

Best plugins

Best practices

Auditing & Strategy$10,000/minimum

Competitor Analysis

Analyze Site Performance

Site Architecture Review

Google Indexing Testing

Content Review