B2B Website Usability and User Testing

A cold dose of reality: far too often, customers complain they can’t find what they’re looking for on a website. This is not a problem you should tolerate-and you don’t have to. And neither should your website visitors.

You simply need to see how people actually interact (or not) with your website. ToTheWeb offers a service, which allows you to get at the truth.

Here’s what you’ll get:

You might be thinking…

• Usability testing is complex and expensive. It’s not. Testing costs will fit into almost every site development budget. No equipment purchases are required.
• We need a large testing sample. As few as five subjects will deliver amazing insights far more valuable than a focus group could possibly deliver.
• Test subjects need to be carefully selected. This is not the case. Anonymous visitors to the site will provide the results you need to uncover 80% of the problems your prospects will experience.
• Testing is not important. If conversion is important, testing is vital. The truth is your development team is too close to the project and will miss the flaws. Real users provide real-world insights.
• Quick pre-launch tests will do. This line of thinking will derail your schedule. Testing is an iterative process, which should be done early and often.