Make sure your site makes sense to people—and to AI.

AI + Human-Centered Website Testing

High-performing websites employing usability testing  garner better results.

B2B Website Usability and User Testing

Your First Visitor Might Not Be Human

The way people visit and evaluate websites has changed. Today, your first visitor might not be a person at all. It could be an AI tool like ChatGPT, Gemini or Google's AI Overview deciding what to show (and what to skip).

That's why usability testing still matters (more than ever)

  • Visitors decide in seconds whether to stay or leave—both human and AI visitors
  • Confusing navigation, unclear messaging, or broken links hurt your credibility with people and algorithms
  • Chatbots and AI tools now guide more people to your content. If they don't understand what you offer, you may be invisible
  • AI platforms are becoming the new search engines, deciding what content gets surfaced

A cold does of reality.

Far too often, customers complain they can't find what they're looking for on a website.

Now add this: AI tools with 300 million weekly users are making split-second decisions about whether your content is worth recommending.

You can't afford either problem.

Usability testing is how you find out what's working and what's not.

 

What you might be thinking...

"We need a large sample size." As few as five human testers combined with AI analysis delivers powerful insights—more valuable than traditional focus groups.

"Our current site works fine." If conversions matter, testing is vital. The rules changed when AI became a major traffic driver. What worked before may not work now.

 

What we test.

You choose the pages or journeys that matter most. We test how well they perform for both audiences.

For Human Visitors

  • Top tasks: Can visitors complete key actions without frustration?
  • Messaging: Is your value clear within seconds?
  • Navigation: Can people find what they need quickly?
  • CTAs: Are the calls to action obvious and compelling?

For AI Understanding

  • Content clarity: Do AI tools accurately understand and summarize your services?
  • AI visibility: What do ChatGPT and other platforms say about your site?
  • Structured information: Can algorithms easily parse your key information?

Here's what you'll get

  • Up to three important user journeys tested with real people
  • Video recordings showing exactly where visitors struggle
  • How major AI platforms interpret and describe your business
  • Recommendations for improving visibility in AI-driven search results
  • Specific fixes prioritized by impact on both human and AI understanding
  • Clear action items your team can implement immediately
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How people (and AI) read on the web

You can't change human behavior, but you can optimize for how both people and AI consume information.

People read as little as possible.  AI tools scan for clear structure and specific details.  Both prefer clarity over cleverness.

 

Don't be discouraged.

Learn how real people read on the web.

We've tackled the AI learning curve to fast-track your team's journey.

Preparing Companies for AI Search 

AI Employee Acceptable Use Policy

AI Readiness Assessment Tool

Our strategy will create new sales opportunities for your business.

Increase sales and attract more customers to your website.
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