Measurable Results – Driving Revenue
The true measure of SEM performance is conversion, so we direct our efforts to improve landing pages, monitor activity and escalate conversion.
What you’re up against
Over 1 billion websites. 60 trillion pages. 2 million blog posts published daily.
Words matter
Everything comes down to the words buyers type or speak into Google.
Your goal with search engine optimization is to influence the position and engagement that a web page receives for a keyword search.
Blogs are the fastest way
But not all blogs are created equal. What makes an awesome blog post—a post that keeps generating traffic month after month?
Why brand ads?
You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search.
Why? Ads usually appear at the top of Google listings.
Measurable Results – Driving Revenue
You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search.
Why? Ads usually appear at the top of Google listings.
Popular Tools
Expand your knowledge and grow your results
We measure in pixels
Get creative – the page title that appears in search engines is like an advertisement for the page. Test your Page Title & Meta Description Visibility in Google Search Results.
Track your conversions
With the Google Analytics URL Builder, you can track which of your promotions are generating the most traffic/conversions. Read our Best Practices Guide for creating campaign tracking URLs.
See what Google sees
Search engines are limited in what they can index on a web page. The Search Engine Simulator tool shows you how the engines “see” a web page.
SUCCESS STORIES
Paid Media Success
Learn how a PPC landing page redesign created a 35% increase in the conversion rate for Ensighten’s Google AdWords campaigns.
