Is your content visible to AI answer engines?
If not, you're missing out on crucial exposure. A content audit evaluates your content's impact and visibility to AI-powered systems. These include search engines, social media platforms, e-commerce sites, chatbots, and virtual assistants. These AI systems decide what content to show users, making your content's AI-readiness increasingly important.Step one: Content inventory
Answer Engines are reshaping search. Is your content ready?
Our AI-enhanced content audit framework guides you in analyzing your content's structure, relevance, and readability for people, evolving search engines, and intelligent LLMs.
We provide expert support throughout, ensuring you have the best tools to conduct a thorough content audit in this new landscape.
Step two: Content audit
- Is your content structured to help AI understand and rank it accurately?
- Does your content provide clear, concise answers that can be easily featured in search results and on AI platforms?
- Are you using question-based headings and conversational language that matches how people search?
- Is your content comprehensive enough to satisfy both human readers and AI systems?
- Does your content use HTML tags effectively to highlight important information?
- Does your content cover related topics that AI systems expect to see?
- Are you optimizing for voice search and using language that aligns with user intent?
Why is this year critical for conducting a comprehensive AI-supported content audit?
With Gartner predicting a 25% drop in organic traffic by 2026 due to the shift towards AI answer engines, optimizing your content for AI discoverability is now essential.
We make content audits painless
Large websites tend to grow messy and inefficient over time. Outdated or low-quality quality content rarely gets any visibility and not only adds bloat to your site, but negatively affects your UX and SEO success.
So, if you haven’t done it before, it’s time to conduct a content audit to identify these ghost town pages, and then, revise or remove them.
It's content inventory time - start your own audit!
Content Inventory & Audit » Step-by-Step Guide to Running Your 1st Audit