Does your traffic generate traffic and leads?

Content Inventory and Audit

Does your traffic generate traffic and leads?

Content Inventory and Audit

You need to know what is and isn't working.

In the age of ubiquitous content marketing, B2B companies tend to produce thousands of web pages. However, very few actually achieve results such as generating traffic, leads and sales. In fact, SiriusDecisions claims two-thirds of B2B content goes unused.

Your challenge is to ensure every incoming prospect is served valuable and inspiring content. To get at the solution, we begin with a two-step process:

Step one: Content inventory

“Who cares?” is the question. You need to begin by discovering if visitors actually find and consume your content on a page-by-page basis.

ToTheWeb conducts a thorough content inventory to identify the performance of every page and media asset.  Armed with an array of tools, we measure and report the key metrics that reveal how your content performs.


Step two: Content audit

Your content inventory reveals only what’s happening with your content. You also need to uncover why some performs while the majority doesn’t.
 
After conducting the inventory, we apply our content audit framework and collaborate with you to review and rank every piece of content. We aim to find answers to questions such as:
  • Do high-value sales pages consistently drive increased traffic?
  • Is content current, accurate and valuable to customers and prospects?
  • Is content in place to support the entire sales cycle?
  • Is it easy to find?
  • Is the messaging consistent?
  • Does the content adhere to the brand guidelines?

Conducting a content inventory and audit will be the smartest thing you do this year. 

Our lead generation strategy will create new sales opportunities.

Increase sales and attract more customers to your website.
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