Get creative – the page title that appears in search engines is like an advertisement for the page. Use this free Google SERP snippet preview tool as a guide when creating and optimizing your Title and Meta descriptions.
The page title that appears in search engines is like an advertisement for that page. Get creative and write your titles to drive more clicks.
It is more important than ever to include the most relevant keyword phrase or page topic at the beginning of your Title attributes tag.
It is widely believed that Google will index more words from the Title and Meta description even if it does not display them in the SERPs. This synonym tool can help identify shorter words that might fit better.
Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query
Visible length in the SERPs also depends on the search query. Google will bold the words when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate based on the longer pixel count.