Test Page Title & Meta Description Length

 Keep your title tags under 60 characters for better visibility in SERPs. The page title is super important because it appears in search engines like an advertisement for the page. 
Google changes the description tag about 2/3 of the time so descriptions are less critical. Keep them concise, typically under 160 characters.
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Google Says There’s No Limit on Title Tag Length →

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HOW SHOULD YOU WRITE YOUR TITLE TAG? 

Meta Title Tags  |  Important "Tagging" Tactics for SEO
  • Title tags —though they might be invisible on the web page, every page should have a well-written, unique Title tag. It is an important way to tell Google and searchers what the page is about. And it’s the major contributor to higher click-through-rates from  a search engine results page (SERP).  Best practices for writing descriptive <title> elements directly from Google.
  • Keywords you use in the Title should describe the theme of the page.  Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query.
  • The Title should not be text duplicated from the page.  This is another opportunity for you to write a more clickable Title than the text already on page.
  • Write titles as if they are ad copy.  A search engine results page is a busy place and vague titles don't get clicked.
  • The primary keyword phrase or topic you want to rank for should be the first words or near the beginning of the Title. Include the most important keywords in the page Title but in a readable manner, don’t just string keywords together.
  • Titles should be written for both search engines and people - with the focus on people!  
  • Company Name in Title: It’s not necessary to use your company name in the Title tag as it appears in the URL but if you do, use it at the end.
  • Titles are now truncated at approximately 580 pixels on desktop and a little longer on mobile.   PDF titles should be limited to approximately 560 pixels.
  • Visible length in the SERPs also depends on the search query. We know that Google will bold the words in the Title and Meta description when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate based on the longer pixel count.
  • It is still widely believed that Google will index more words from the Title even if it does not display them in the SERP’s. This means that Google will associate those words with the page even if it does not display them in search results.

 

HOW TO Make Titles and meta descriptions Work for you in Google

Google Says There’s No Limit on Title Tag Length. Join the discussion →

Title Location

Now that you’ve identified your keywords, use them in the most effective way – in the Title Tag .  To learn how long a meta title tag can be to appear in Google on desktop and mobile, use the free tool above.

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Meta Description Location

These snippets are picked up from either the Meta Description Tag, the body text or a combination of both.

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A GREAT META DESCRIPTION CAN BOOST CLICK-THROUGH-RATE

Meta Description

The Meta Description tag is not visible to people viewing your website, but it serves an important role in search because it often (but not always) appears directly under the page Title on a SERP. As such, it is read by the searcher and will affect the decision to click — or not.

The Meta Description does not impact search ranking.

Where Does Google Get the Description it Includes Under the Title?

  • It is pulled in part or entirely from your Meta Description tag or extracted from the body content of the page.
  • It can be a collection of content snippets that are pulled from the page that closely relate to the search query.

How Should You Approach Writing a Meta Description?

  • Use approximately 25 words and include important keywords used on the page within the Description. (Note that Google will automatically bold any keywords that match the searcher’s query).
  • If the page focuses on 2 core keyword phrases, write one sentence for each keyword phrase.
  • Use action-oriented, benefits-driven copy to compel the reader to respond with a click. Example: “Learn how xxx does keyword research better”
  • Each page requires a unique Meta Description. If you can’t do that, leave it blank. (This is a Google recommendation)
  • Google will truncate Meta Descriptions in the same way it does with Titles. It is believed that a Meta Description is truncated at about 920 pixels.  Meta description length isn't as important as Google will often change your provided text.    It is important to write a great Meta Description for each page that contains that page’s keywords even if you exceed the visible pixel count.

How Can You Find Your Page Titles and Meta Descriptions

  • To generate a full list of your site’s Title and Meta description use ScreamingFrog’s spider. It’s a fabulous tool that provides pixel count data on a page-by-page basis.
  • You can also use Google’s “site:” operator to see your Titles without any influence from the searcher’s query being bolded. In Google’s search box type: site:yourURL.com (insert your down domain name in place of “yourURL.com”)

 

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