Diving into the world of AI?

Join one of ToTheWeb's AI-centric events to accelerate your learning

Diving into the world of AI?

Join one of ToTheWeb's AI-centric events to accelerate your learning

Upcoming Events

Can you hack an LLM to deliver your content?

May 27/2024 at 4PM PDT: Content Marketing MeetUp

Register to Attend

Join us for a discussion by leading A technical experts on "SEO Your LLM: Separating Fact from Fiction in AI Output Optimization."

Large Language Models (LLMs) like ChatGPT are revolutionizing content creation and search. But how exactly do LLMs understand and retrieve information? Can techniques like keyword manipulation or content tweaking actually influence their outputs?

In this discussion led by Rosemary Brisco, AI experts Alden Do Rosario and Julio Barros will explore common myths and misconceptions about optimizing LLMs.

Many companies offer services claiming to optimize content for LLMs, but their methods often lack repeatable, concrete validation. Whether optimized content can actually influence LLM outputs remains an open question. The vast training data and safeguards built into LLMs limit drastic post-training content changes.

AI in 30 Minutes: Summarization

August 15/2024: Content Marketing MeetUp

Register to Attend

Unlock the Power of AI Summarization in Just 30 Minutes!

AI summarization simplifies content workflows for quicker, informed decisions. This 30-minute intro covers practical AI techniques to reduce reading time and identify key points.

  • Summarization Tools: Quickly summarize meetings, reports, and multimedia content.
  • Content Analysis: Streamline competitor analysis, research, and industry reporting.
  • Best AI Tools: Select cost-effective, tailored summarization tools.
  • AI in Action: See live demos of summarization tools across various scenarios.

Past Events

Driving AI Competency: Key Considerations for B2B Marketers

DigiMarCon Canada West - Vancouver
April 25 - 26/2024

Recording Coming
Discover the transformative power of AI in B2B marketing. This session will guide you through the integration of AI technologies in key marketing strategies.
AI Builds Pipeline Leads

Marketers can support the sales team in driving more leads through various strategies such as targeted lead generation campaigns, lead scoring and qualification, marketing automation, and providing valuable insights from customer data analysis.

Operational Insights

Gain valuable knowledge on selecting the right AI tools, budgeting for AI initiatives, and training your teams to harness the full potential of AI in your marketing efforts.

AI's Impact on Organic Search 

Gartner predicts that by 2026, search traffic will decline by 25% due to the rise of AI. Learn how this shakeup in organic search will impact marketers and learn practical strategies to help you stay ahead of the curve.  Are you prepared?

Optimise your Go-To-Market Strategies

April 3/2024: Content Marketing MeetUp

Watch the 60-min recording

Learn innovative strategies to refine your go-to-market approach, gain a competitive edge, and authentically represent your brand with the latest AI.

What you'll learn:

  • Innovative Strategies: Learn how Gen AI can refine your go-to-market strategy, making it more efficient and impactful.
  • Gaining a Competitive Edge: Gain insights into analyzing competitors and tailoring unique strategies with AI-driven data analysis.
  • The Future of ABM: Explore the future of account-based marketing powered by AI.
  • Maintaining Brand Voice: Adapt AI tools to maintain your brand’s unique voice across various platforms.

Diving into ChatGPT Plus: Optimizing Chatbot Utility

Feb 29/2024: Content Marketing MeetUp

WATCH THE 60-MIN RECORDING

This session will be most relevant to those people using the paid version of ChatGPT (or looking for a reason to subscribe).

Diving into ChatGPT Plus: Optimizing Chatbot Utility

  • New features and capabilities update.
  • Advanced prompt techniques to optimize responses.
  • Integration into marketing workflows.
  • Limitations and risks, including bias and fact-checking.

Leveraging AI for deeper customer insights

  • Case studies on successful AI integrations.
  • Learn how AI tools will influence strategy

Gen AI: Your Marketing Co-pilot | Current & Cutting Edge

Dec 7 2023: Content Marketing MeetUp

WATCH THE 60-MIN RECORDING

Join us in December to explore the latest generative AI tools and unlock your creative potential.
  • Discover Top Platforms:  We've spent hundreds of hours exploring AI tools, sifting through the myriad options. We’ll guide you to our top recommendations, saving you the time.
  • Master Techniques: Harness the power of AI to boost the creativity and effectiveness of your content.
  • Private Chatbots Use Case: We’ve explored two private chatbots. We’ll share our findings.
While we've outlined key topics, these may change depending on the hottest AI developments in December, ensuring you're always ahead of the curve.

How to Use AI for Design Creation: A Webinar for Marketers

Sep 5 2023: Content Marketing Meetup

Watch the 60-min recording

Jim Rodgers, an award-winning designer and AI trainer, will cover:
  • Quickly iterate on designs for faster turnaround on projects.
  • Increased experimentation in your design process
  • Knowledge of how to incorporate AI into your workflow
  • Eliminate stock photo costs with AI-generated imagery
  • Best practices/limitations to using AI responsibly
  • Watch the video teaser (30 seconds)

Demo of Latest ChatGPT Features and Plugins Designed for Business

Aug 3 2023: Content Marketing MeetUp

Watch the 60-min recording

ChatGPT provides no instruction manual. This is the best way to learn. We'll cover:
  • Showcase a carefully chosen selection of plugins, specifically designed for business
  • Present ChatGPT's Data Scientist mode called Code Interpreter and Custom Instructions.
  • Unveil the latest features of ChatGPT and how to implement them
  • Provide a sneak peek at Google's upcoming Search platform

Unlock Infinite Possibilities with ChatGPT Plugins + New Features

Learning Labs on LinkedIn

Watch the 30-min recording

Your Robot is Rocking

As if ChatGPT Could Get Any Cooler...

Here's What's New! Join us for a great discussion on the awesome power of ChatGPT Plug-ins, with a focus on marketing use cases with Rosemary Brisco, a very early adopters of GAI/ChatGPT for marketing.

ChatGPT: Your AI Assistant for Streamlining Marketing Tasks

Feb 16 2023: Content Marketing MeetUp

Watch the 60-min recording

Join us as we explore the capabilities of ChatGPT, an AI-powered "Idea Machine for Business." From streamlining work tasks to generating innovative content, ChatGPT is a game changer. Learn how to:
  • Unlock the full potential of ChatGPT and its capabilities
  • Set up and utilize ChatGPT for your business
  • Discover real-world use cases for marketing and its impact
  • Understand the limitations and benefits of ChatGPT in business
Connect with Rosemary Brisco and our passionate team, dedicated to empowering the marketing community.