ToTheWeb partners with you in developing content marketing strategies to make your social media efforts, blog, and online content deliver higher ROI.
Content is what your prospects are actually searching for
If you’ve been following how online marketing has evolved in recent years, you’re aware of the vital role content marketing plays in lead generation.
Unquestionably, your blog is the cornerstone of your content marketing plan, yet eBooks, infographics, video, podcasts, reports and a lengthy list of content formats are in high demand by new prospects and often serve as the most important elements of your search and social media strategy.
Great Content Drives High Search Rankings
ToTheWeb partners with clients and experts to deliver the content marketing services essential to your traffic generation, lead capture, and lead nurturing programs:
- Research markets and competition
- Profile audience segments and online behavior
- Create content marketing strategies
- Identify content creation resources and processes
- Plan editorial calendar
- Write, design and publish blog and content
- Promote content via social media
- Develop landing pages for lead capture
- Email marketing
- Metrics and analysis
- Guest blogging and other content syndication strategies
Awesome Content Marketing → You’ll know it when you see it….
63 Marketing Experts share examples of great B2B content marketing.