The true measure of SEM performance is lead conversion... increasing converting traffic is the goal. 

B2B Website Lead Generation

The true measure of SEM performance is lead conversion... increasing converting traffic is the goal. 

B2B Website Lead Generation

Is your website your best sales tool?

Effective search engine marketing increases your exposure and generates a higher volume of visitors to your site.

This is where the challenge really begins. It’s the website’s job to capture visitors and convert them into pipeline leads. Are you confident it will?

ToTheWeb guides you through the process of increasing conversion to capture more leads and sales from website activity.

Fact-finding is required.

We’ll employ analytics, user testing and A/B testing to uncover site problems.

  • What content do visitors prefer on the site?
  • Which initiatives are most successful?
  • What navigational paths do visitors take through the site?
  • How are visitors finding the website?
  • Do visitors come from Google and then immediately leave? If so, this simple action will negatively impact your site’s ranking potential.

Establishing objectives and KPIs

Tooled with the historical data we need, we’ll then define conversion objectives with quantifiable metrics. We’ll provide recommendations for improving on-site conversion.

Do visitors see what you sell?

We start with your most visited page - the homepage - to increase click-through to sales pages. Prospects need to learn about your products first before they will request a demo or fill out a contact us page.

 

Can Google crawl your site?

Every website needs a technical SEO audit every year to uncover issues preventing your site from driving leads from search engines. It is the foundation of a website lead generation program.

Are your analytics in order?

We take a data-driven approach to lead generation. Analytics drives all lead generation decisions. We identify what's working. We fix what isn't. And we test against the baseline.

Learn more: Data Driven Strategies to Fast Track Lead Generation

We've tackled the AI learning curve to fast-track your team's journey.

Our lead generation strategy will create new sales opportunities.

Increase sales and attract more customers to your website.
Contact ToTheWeb