Your key to SEO success: strategic keyword use
Your website team, writers, social media team all need a keyword reference guide featuring clear directives for optimizing every piece of content for success with search.This is the key to effective SEO programs that boost your site’s ranking in organic search results. We’ll conduct thorough topic research to determine the search terms most likely to be used in search engines by prospective customers and provide a content outline for new content.
The keyword research and discovery process often includes:
- Discussing the topics and keywords you want to include
- Sourcing keyword possibilities from past or ongoing PPC campaigns
- Talking to your clients and sales team
- Researching competitor sites for relevant search queries
- Analyzing your site to find the pages effectively using exact keyword phrases (ToTheWeb has a proprietary software tool used for this activity)
- Evaluating keywords being used in search engines that currently drive traffic to your site
- Gathering keywords visitors entered into your on-site search tool
Your keyword reference guide is gold
ToTheWeb clients rave about the keyword reference guides they’re provided. Your keyword guide will be used by your entire content creation team—and not only on your website—but also in social media, videos, and all media relations.
Our keyword strategies combined with content optimisation
will create leads for your business. Increase sales and attract more customers to your website.Contact ToTheWeb