We don’t guess when it comes to data – and you shouldn’t either. With the audit, we analyze your website performance and visitor behavior and establish benchmarks for analysis going forward.

The technical audit process includes:

• Competitive analysis of your competitors
• Site architecture and internal link structure review
• User experience, bounce rate and heat map analysis
• Google crawling and indexing issues that hinder high search rankings
• Content review including low-value and duplicate content
• Technical review of server errors, robots.txt, canonical tags and structured data
• User testing of important visitor actions and calls-to-action
• Page load time testing (a new Google ranking factor)
• Creation of a reporting framework to track ongoing site performance
• A high-level review of your current Google Analytics implementation

Your search audit will identify:

• Problems that hinder effective lead generation a baseline to measure improvements and specific recommendations for improvement
• Where the greatest ROI potential lies and quick wins to improve leads
• Site visitor trends and instructions on maximizing converting traffic
• Recommendation for key data points (KPIs) to track over time
• Any areas requiring improvement for effective site indexing by search engines

Get off to a smart start

Though you may have contacted ToTheWeb to implement a basic SEO program or manage your PPC campaigns, experience has proven clients realize a far greater return on investment when they elect to begin with a website technical SEO audit. We strongly recommend starting smart with an insightful—and actionable—website audit.

When would you rather discover a website problem?

Get the 10 Point Website Audit Checklist → Is Your Site Suffering From These Technical SEO Problems?