Technical SEO Audit & Competitor Analysis

A very practical, and commonly undervalued, starting point for a new engagement with ToTheWeb calls for conducting a website audit including an analysis of how existing assets perform as measured by conversion data.

We don’t guess when it comes to data – and you shouldn’t either. With the audit, we analyze your website performance and visitor behavior and establish benchmarks for analysis going forward.

The technical audit process includes:

• Competitive analysis of your competitors
• Site architecture and internal link structure review
• User experience, bounce rate and heat map analysis
• Google crawling and indexing issues that hinder high search rankings
• Content review including low-value and duplicate content
• Technical review of server errors, robots.txt, canonical tags and structured data
• User testing of important visitor actions and calls-to-action
• Page load time testing (a new Google ranking factor)
• Creation of a reporting framework to track ongoing site performance
• A high-level review of your current Google Analytics implementation