Technical SEO Audit & Competitor Analysis

An in-depth technical analysis of your website’s performance sets the stage for successfully planning an SEO strategy.

First things first:
Is your website setup for success?

A very practical, and commonly undervalued, starting point for a new engagement with ToTheWeb calls for conducting a website audit including an analysis of how existing assets perform as measured by conversion data.

We don’t guess when it comes to data – and you shouldn’t either. With the audit, we analyze your website performance and visitor behavior and establish benchmarks for analysis going forward.

The technical audit process includes:

  • Competitive analysis of your competitors
  • Site architecture and internal link structure review
  • User experience, bounce rate and heat map analysis
  • Google crawling and indexing issues that hinder high search rankings
  • Content review including low-value and duplicate content
  • Technical review of server errors, robots.txt, canonical tags and structured data
  • User testing of important visitor actions and calls-to-action
  • Page load time testing (a new Google ranking factor)
  • Creation of a reporting framework to track ongoing site performance
  • A high-level review of your current Google Analytics implementation

Your search audit will identify:

  • Problems that hinder effective lead generation a baseline to measure improvements and specific recommendations for improvement
  • Where the greatest ROI potential lies and quick wins to improve leads
  • Site visitor trends and instructions on maximizing converting traffic
  • Recommendation for key data points (KPIs) to track over time
  • Any areas requiring improvement for effective site indexing by search engines

Get off to a smart start

Though you may have contacted ToTheWeb to implement a basic SEO program or manage your PPC campaigns, experience has proven clients realize a far greater return on investment when they elect to begin with a website technical SEO audit. We strongly recommend starting smart with an insightful—and actionable—website audit.

Learn how a technical SEO audit can boost leads from organic search.
Contact ToTheWeb to increase sales and attract more customers to your website.

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