First things first: Is your website setup for success?
A very practical, and commonly undervalued, starting point for a new engagement with ToTheWeb calls for conducting a website audit including an analysis of how existing assets perform as measured by conversion data.
We don’t guess when it comes to data – and you shouldn’t either. With the audit, we analyze your website performance and visitor behavior and establish benchmarks for analysis going forward.
The technical audit process includes:
Competitive analysis of your competitors
Site architecture and internal link structure review
User experience, bounce rate and heat map analysis
Google crawling and indexing issues that hinder high search rankings
Content review including low-value and duplicate content
Technical review of server errors, robots.txt, canonical tags and structured data
User testing of important visitor actions and calls-to-action
Page load time testing (a new Google ranking factor)
Creation of a reporting framework to track ongoing site performance
A high-level review of your current Google Analytics implementation
Your search audit will identify:
Problems that hinder effective lead generation a baseline to measure improvements and specific recommendations for improvement
Where the greatest ROI potential lies and quick wins to improve leads
Site visitor trends and instructions on maximizing converting traffic
Recommendation for key data points (KPIs) to track over time
Any areas requiring improvement for effective site indexing by search engines
Get off to a smart start
Though you may have contacted ToTheWeb to implement a basic SEO program or manage your PPC campaigns, experience has proven clients realize a far greater return on investment when they elect to begin with a website technical SEO audit. We strongly recommend starting smart with an insightful—and actionable—website audit.
Technical Site Auditing Pricing: Packages start at $10,000.
Learn how a technical SEO audit can boost leads from organic search.
Contact ToTheWeb to increase sales and attract more customers to your website.