Return on Ad Spend (ROAS): Measure the Efficiency of Advertising Campaigns

Free Tool for Calculating ROAS for your paid marketing campaigns.

Calculate the Cost of your Advertising Campaigns

Marketing is purely a numbers game. The more leads you generate, the more revenue for the company. Right?

Wrong! Knowing your cost-per-lead (CPL) or cost-per-action (CPA) is only the first step in understanding value.
Knowing the revenue these leads generated gives the best picture when determining where future budgets should be spent.

1) How many leads came from paid media last year?
Total leads either passed to sales or placed in nurturing campaign.


2) How many sales resulted from paid media last year?
Total sales generated from any ad campaigns last year.


3) How much revenue did those sales generate last year?
This can be a hard number to produce so ballpark it based on closed deals,
leads ready to close, etc.


4) What was the total paid media cost last year?
This number is the ad cost that relates to the leads/sales/revenue being input.


*ROAS: Return on Ad Spend or Reutrn on Advertising Spend

Calculate the Cost of your Advertising Campaigns

Marketing is purely a numbers game. The more leads you generate, the more revenue for the company. Right?

Wrong! Knowing your cost-per-lead (CPL) or cost-per-action (CPA) is only the first step in understanding value.
Knowing the revenue these leads generated gives the best picture when determining where future budgets should be spent.

1) How many leads came from paid media last year?
Total leads either passed to sales or placed in nurturing campaign.


2) How many sales resulted from paid media last year?
Total sales generated from any ad campaigns last year.


3) How much revenue did those sales generate last year?
This can be a hard number to produce so ballpark it based on closed deals,
leads ready to close, etc.



4) What was the total paid media cost last year?
This number is the ad cost that relates to the leads/sales/revenue being input.



*ROAS: Return on Ad Spend or Reutrn on Advertising Spend

Calculate the Cost of your Advertising Campaigns

Marketing is purely a numbers game. The more leads you generate, the more revenue for the company. Right?

Wrong! Knowing your cost-per-lead (CPL) or cost-per-action (CPA) is only the first step in understanding value.
Knowing the revenue these leads generated gives the best picture when determining where future budgets should be spent.

1) How many leads came from paid media last year?
Total leads either passed to sales or placed in nurturing campaign.


2) How many sales resulted from paid media last year?
Total sales generated from any ad campaigns last year.


3) How much revenue did those sales generate last year?
This can be a hard number to produce so ballpark it based on closed deals,
leads ready to close, etc.


4) What was the total paid media cost last year?
This number is the ad cost that relates to the leads/sales/revenue being input.


*ROAS: Return on Ad Spend or Reutrn on Advertising Spend

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