Use custom campaign tracking URLs for promotions on Facebook and LinkedIn, selected pay-per-click and banner ad campaigns, and for content syndication on other websites.
Best Practices Guide for Creating Campaign Tracking URLs
With the Google Analytics URL Builder, you can easily create URLs with custom campaign tracking variables. That way, you can track which of your promotions are generating the most traffic/conversions.
This tool makes it SIMPLE to create advertising campaign URLs with custom campaign tracking variables. Click To Tweet
