Create Campaign Tracking URLs

Use custom campaign tracking URLs for ad campaigns in Google Ads, on LinkedIn, and for content syndication on other websites.

Why Use This Tool? +

Create Your Tracking URL

*Campaign Source (referrer: google, citysearch, newsletter) *Campaign Medium (marketing medium: cpc, banner, email) *Campaign Name (product, promo code or slogan) Campaign Term (identify the paid keywords) Campaign Content (use to differentiate ads) Copy and paste this new campaign tracking URL into your marketing campaign.

Test your URL to ensure it loads the page you expected.

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Use this free tool to create custom campaign tracking URLs for ad campaigns in Google, on LinkedIn, and for content syndication on other websites. #totheweb #GoogleAnalytics #PaidMedia Click To Tweet

Best Practices Guide

Create Campaign Tracking URLs to Effectively Measure Success in Google Analytics

Learn How

Tracking URLs are essential to correctly calculate visits and leads for marketing campaigns - maintaining a consistent naming convention is critical to successful campaign reporting.

What is a Campaign Tracking Url?

A tracking URL (or UTM parameter) is a campaign landing page URL that has been amended to include additional information to allow analytics programs to allocate traffic to the correct media source.

When to use UTM URLs

Use campaign tracking URLs for all links that drive traffic to your website from marketing efforts. When done properly, seeing the performance of each marketing channel is much easier.

Analytics programs will automatically tag organic and referral traffic so you do not need to use tracking URLs for these sources.

When not to use UTM URLs

For tracking Google Ads and Bing if you have auto-tagging enabled
Linking from your website to a 3rd Party website.
When linking to a PDF
For internal links within your own domain.

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Easily create URLs with custom campaign tracking variables to identify in analytics the promotions are generating the most traffic and conversions.
Enter your page URL and then add variables into each of the fields based on the way you want them to appear in Google Analytics. The output will appear at the bottom.
We recommend always adding your own Campaign Source, Medium and Campaign Name.Standardize your input values, e.g. “Source”. Use: linkedin.com (instead of: linkedin, LinkedIn, or www.linkedin.com)

Read: How much should you pay for a PPC lead?