Table of Contents

Should the blog post publishing process consume three months?
Brainstorm with ChatGPT
Use ChatGPT to create detailed outlines
Now help ChatGPT write your blog post in a chain of prompts
Embellish your posts with expert quotes
Create a slew of titles in no time
Go forth: publish, promote and repurpose

As you know, publishing blog posts is a time-intensive task. While your workflow may not be precisely the same as someone else’s, for the sake of simplicity, we’ll call it a four-part process:

1. Brainstorm
2. Outline
3. Write and edit
4. Promotion

If you’re intent on publishing meaningful content that can rank high on search, the team’s bound to devour many hours covering all the bases. And in an enterprise setting with a regimented process, many calendar days may flip before the job’s done.

So, let’s dig into how you can now use ChatGPT to inject some rocket fuel into the process.

Should the blog post publishing process consume three months?

It certainly can. I gave ChatGPT a detailed prompt to create the type of thorough schedule the process might require and it created the following timeline:

What do you say we bring in the AI cavalcade and save some time and money?

Brainstorm with ChatGPT

Our objective here is to create a post (or several) about “conversational AI in banking” for BanksRus.

I engaged ChatGPT with the following prompt:

As you see, my prompt was quite specific, so I got a stellar response:

Continuing in the same chat thread, I prompted it even further:

The result:

Use ChatGPT to create detailed outlines

You can prompt ChatGPT to produce an outline for your blog post (and there are numerous templates for doing so). You may like what you get, but with a little more back-and-forth you’re likely to get a super-solid, specific outline. You’ll see what I mean in this sequence…

First, use top-ranking Google content to inform your content outline. Do a search for your topic.

Ask ChatGPT to analyze the web pages, PDFs, videos atop the SERP, possibly three to five results that look interesting based on your topic. This step might improve your outline as well as increase the likelihood the blog post will rank.  (Use this tool to quickly collect the text from a webpage)

Next, refine your chat conversation. I suggest you:

• Separately, paste each response into ChatGPT and prompt it to summarize the top points. Consider adding these topics/subtopics to your content outline.
• Count the usage of two and three-word phrases (excluding stop words) in each piece of content. Sort the data by the number of times the phrases appear.

Here’s the prompt I used next:

ChatGPT returned a very useful outline, so I encourage you to create a prompt akin to what I’ve done here.

Here’s a slice of the outline it delivered:

Now help ChatGPT write your blog post in a chain of prompts

ChatGPT is likely to respond with decent copy when you ask it to write your post. However, I like to tackle the post in pieces and make refinements along the way to produce even better copy.

Think of the process as a “chain of prompts.” It’s easier than it may sound. See what I mean here:

With my SEO hat on, I proceeded with this prompt:

With my content writing hat on, ChatGPT and I refined the second paragraph:

And so on.

I’m using my brain, but clearly, I’m also calling on AI. Better and more prompts result in better and more content.

Nearly every content marketing guru will tell you to edit the results you’re given with your style and goals in mind—and I agree—but if you know what you do and don’t like, let ChatGPT do some editing too.

Embellish your posts with expert quotes

As you know, quotes from experts and industry insiders are an effective way to embellish your blog posts.

I use Bing Chat to collect many expert quotes, which saved me a ton of time I might have spent tracking them down via search. Here are just a couple of them:

Create a slew of titles in no time

ChatGPT can be a serious time-saver when it comes time to create a title.

BAM!

Impressive, ‘eh? I may or may not use any of them verbatim, but (1) I can, and (2) they can be easily edited.

The same prompt also generated three meta descriptions for me based on the post’s content:

Go forth: publish, promote and repurpose

• Social media posts
• A slide deck (to create a LinkedIn carousel)
• An ebook
• A YouTube video script
• An email campaign