Establish Website Relaunch Goals that you can Measure and Manage
The best way to measure the success of a website relaunch project is to set quantifiable goals. Adapt the following to your site’s goals and track the progress on a monthly or quarterly basis.
| Within 3 months of Launch | 3-Month Progress |
|---|---|
1) 12 Email inquiries per month from prospects
| |
2) 4 Demo Downloads
| |
3) 40% of site visitors visit more than 4 web pages.
|
What is a measurable goal?
A goal must be measurable: for example, 200 qualified leads in the next 30 days or gross product sales of $15 million in the next quarter.
We make content audits painless
Large websites tend to grow messy and inefficient over time. Outdated or low-quality quality content rarely gets any visibility and not only adds bloat to your site, but negatively affects your UX and SEO success.
So, if you haven’t done it before, it’s time to conduct a content audit to identify these ghost town pages, and then, revise or remove them.
It's content inventory time - start your own audit!
Content Inventory & Audit » Step-by-Step Guide to Running Your 1st Audit