Establish Website Relaunch Goals that you can Measure and Manage
|Within 3 months of Launch||3-Month Progress|
|1) 12 Email inquiries per month from prospects|
|2) 4 Demo Downloads|
|3) 40% of site visitors visit more than 4 web pages.|
What is a measurable goal?
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Large websites tend to grow messy and inefficient over time. Outdated or low-quality quality content rarely gets any visibility and not only adds bloat to your site, but negatively affects your UX and SEO success.
So, if you haven’t done it before, it’s time to conduct a content audit to identify these ghost town pages, and then, revise or remove them.
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