Establish Website Relaunch Goals that you can Measure and Manage
The best way to measure the success of a website relaunch project is to set quantifiable goals. Adapt the following to your site’s goals and track the progress on a monthly or quarterly basis.
|Within 3 months of Launch||3-Month Progress|
|1) 12 Email inquiries per month from prospects|
|2) 4 Demo Downloads|
|3) 40% of site visitors visit more than 4 web pages.|
What is a measurable goal?
A goal must be measurable: for example, 200 qualified leads in the next 30 days or gross product sales of $15 million in the next quarter.