Table of Contents
- What is website governance and why do you need it?
- The benefits of a governance framework
- Getting started with your governance framework
Who’s permitted to manage your website? Do you have processes and policies in place to govern it?
If yours is a mid to large-scale website that’s grown to become hundreds of thousands of pages, it’s imperative you can answer these questions—and more—in the form of a website governance framework. As websites become increasingly complex and expand in terms of the number of stakeholders and the volume of content, a governance framework is essential.
The challenges of operating large-scale websites
If your organization is large, you’re bound to have siloed teams working from locations around world. Processes grow increasingly fragmented, which inevitably result in:
- Inconsistency in voice, look and feel, and messaging
- Outdated content
- Violations of established performance standards
- Reduced effectiveness of the website at large
Website governance is the framework for maintaining a corporate website.
- It provides set of policies and procedures for managing all aspects of a website.
- It provides staff with the guidance to create, manage and measure content across all digital properties. Identifies a single point of accountability including the skills required, staffing, roles & team structures.
- It guides the development and implementation of new capabilities, development pipeline, and related project work.
A governance framework establishes best practices, policies and procedures related to the content, people and processes for websites (or intranets). Having a well-planned and documented governance framework helps to:
- Avoid duplication and silos
- Speed time to completion
- Reduce costs
The framework should establish:
- Defined website goals and objectives
- Guidance for creating, managing and measuring content across all digital properties
- Guidance to prioritize the development and implementation of new capabilities, the development pipeline, and related project work
- A single point of accountability including the skills required, staffing, roles and team structures
- A review process to measure traffic, engagement and conversion
- Standards that can be easily replicated by all team members in any location
- A checklist to ensure a review process, documentation and budgets are in place
Creating a governance framework may appear to be a daunting task. The following guide help kickstart the creation of your framework. Aim to create a strong foundation that you can continue building on over time.
Inbound Digital Engagement Manager at Pegasystems
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