What is a website governance framework and why does my company need one?

Table of Contents
  1. What is website governance and why do you need it?
  2. The benefits of a governance framework
  3. Getting started with your governance framework

Who’s permitted to manage your website? Do you have processes and policies in place to govern it?

If yours is a mid to large-scale website that’s grown to become hundreds of thousands of pages, it’s imperative you can answer these questions—and more—in the form of a website governance framework. As websites become increasingly complex and expand in terms of the number of stakeholders and the volume of content, a governance framework is essential.

The challenges of operating large-scale websites

If your organization is large, you’re bound to have siloed teams working from locations around world. Processes grow increasingly fragmented, which inevitably result in:

  • Inconsistency in voice, look and feel, and messaging
  • Outdated content
  • Violations of established performance standards
  • Reduced effectiveness of the website at large

What is a website governance framework?

Website governance is the framework for maintaining a corporate website.

  1. It provides set of policies and procedures for managing all aspects of a website.
  2. It provides staff with the guidance to create, manage and measure content across all digital properties. Identifies a single point of accountability including the skills required, staffing, roles & team structures.
  3. It guides the development and implementation of new capabilities, development pipeline, and related project work.

The benefits of a governance framework

A governance framework establishes best practices, policies and procedures related to the content, people and processes for websites (or intranets). Having a well-planned and documented governance framework helps to:

  • Avoid duplication and silos
  • Speed time to completion
  • Reduce costs

The framework should establish:

  • Defined website goals and objectives
  • Guidance for creating, managing and measuring content across all digital properties
  • Guidance to prioritize the development and implementation of new capabilities, the development pipeline, and related project work
  • A single point of accountability including the skills required, staffing, roles and team structures
  • A review process to measure traffic, engagement and conversion
  • Standards that can be easily replicated by all team members in any location
  • A checklist to ensure a review process, documentation and budgets are in place

Click image to expand

Getting started with your governance framework

Creating a governance framework may appear to be a daunting task. The following guide help kickstart the creation of your framework. Aim to create a strong foundation that you can continue building on over time.

 

→ Google Sheet Website Governance Template

 


Co-Author:

Meghan Soule

Inbound Digital Engagement Manager at Pegasystems

 


 

Related Resources

https://www.smartsheet.com/data-governance

https://en.wikipedia.org/wiki/Website_governance

 

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