Category: Search Marketing

Keyword Research Simplified: Free Tools to Jumpstart the Process I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. It could be anything. Maybe you’re trying to grate a lemon without a zester. Maybe ... Read More

Now, ranking in Google comes down to the being found for the words buyers use in Google whether typed into the browser, using voice dictation, spoken into devices like Amazon Echo, Google Home or in Apple’s Siri.

All the efforts you pour into keyword research and publishing content on your website can be sabotaged by technical SEO problems. You can't rank #1 in Google without this checklist.

Uncover Technical SEO Problems With Our 10-Point Audit Checklist → Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic.

Web Analytics can be sexy! The end of the month is fast approaching and it's time for a deep-dive into your web analytics. There is SO much data you could easily drown without this blueprint for measuring what matters. Learn how to analyze your data.

As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s organic search results and the keywords that triggered this result.

Everyone’s searching for everything on Google. They’re going to find the company and content they’re looking for. The question is: Will it be yours? To be successful with online marketing, you need to get high on Google.

In the world of SEO optimization, PDFs often get short shrift. The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. The truth is that the biggest reason PDF pages often rank so horribly is ... Read More

Learn how to get started with SEO: Determine the keywords most likely to be used by prospective customers and then write your content using those keywords. Everything else stems for this research.