Establish Website Relaunch Goals That You Can Measure and Manage
The best way to measure the success of a website relaunch project is to set quantifiable goals. Adapt the following to your site’s goals and track the progress on a monthly or quarterly basis.
|WITHIN 3 MONTHS OF LAUNCH:||3-Month Progress|
|1)||12 Email inquiries per month from prospects|
• Baseline: 4 per month
|2)||4 Demo Downloads|
• Baseline: 20 demo downloads
|3)||40% of site visitors visit more than 4 web pages.|
• Baseline: 20% of visitors visit 4 pages
WHAT IS A MEASURABLE GOAL?
A goal must be measurable: for example, 200 qualified leads in the next 30 days or gross product sales of $15 million in the next quarter.