How do you compare to smart B2B marketers?
Successful marketers use multiple platforms and channels in their strategic marketing mix to engage and influence buyers.
Marketers Use Their Secret Media PlayBook
Effective marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable demand generation success. They evaluate each channel and network based on its ability to meet the product information needs of buyers across all stages of the sales cycle.
- Even before rolling out paid advertising campaigns, marketers begin by creating a content-rich website — optimized for people and search engines — viewable across desktop and mobile devices that meets the needs of buyers across all stages of the sales cycle.
- Lead conversion occurs when marketers identify and increase activity from high performing marketing channels. A critical element to their success is ensuring that the analytics and lead measurement framework is correct.
- While the website is beginning to create a stream of free traffic, smart marketers work to optimize all online content for high search visibility and repurposing their best content on other platforms.