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Content Scaling for AI: Template and Production Guide

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Relaunch Your Content for AI Visibility

Planning a website relaunch? These five steps will get your content ready for real visibility.

Smart companies are using AI to speed up website relaunches by taking on the content work—research, drafting, and optimization. The result: faster execution and content that performs better across channels than manual efforts ever did.

But here’s the thing—faster doesn’t mean better. Especially if your content doesn’t rank or show up in AI answers.

Start your relaunch—use the content planning template.

Step 1: Audit What You’ve Got

Don’t guess. Use AI tools and analytics to scan your current site. What content still brings traffic? What pages no longer reflect your brand or messaging? What pages feel outdated? Let this data guide your content relaunch roadmap.

Why This Matters: Gartner predicts a 25% drop in organic traffic by 2026 as AI answer engines replace traditional search clicks.

Your content audit should check if your pages are structured for AI—and if they deliver clear, confident answers.  A content audit takes inventory of your pages, then reviews each one strategically to evaluate what’s working and what’s not.  We use ScreamingFrog and its APIs for this.

The Gotcha Most Teams Miss

I thought I’d cleaned up our website to give AI better content.  We removed old page from navigation. Outdated content was buried. Problem solved, right?

Wrong.

After setting up CustomGPT.com to answer site visitor questions using AI and our own content, the answers kept missing the mark.

Turns out, CustomGPT’s AI was pulling from outdated pages we’d removed from navigation but never deleted from the server. The problem wasn’t CustomGPT.  It was our content.

Once we realized what was happening, we deleted about 100 old web pages – some dating back to 2009!

But here’s the catch: major AI models had already trained on that content. Even though those URLs now return 404 errors, that information still lives inside the models. They don’t “unlearn” it unless retrained or updated.

Depending on the model, that could take months.

How many other websites are in the same position, unknowingly letting outdated content shape their brand in AI-generated answers?

Try this prompt: “Tell me what services [insert your domain] offers”.  Is it what you expected?   If old content is still live on your server—even if unlinked—it’s still shaping how AI sees and describes your brand.

Start by finding “ghost town” pages.  These are pages with very low Google impressions—they quietly drag down performance and can often be removed or consolidated. We use Google Analytics and Search Console (GSC) to analyze our pages.

The 3-Second Rule: Can Your Audience Understand Your Content That Fast?

Flesch Reading Ease scores uncover how dense writing drives readers away and keeps your content out of AI answers.

Complex sentences kill comprehension, tank engagement, and get ignored by AI systems. Clean it up, speed it up, sell more.

Short on time?  Let us handle it for you or use this step-by-step guide to do it yourself.

Step 2: Plan Smarter, Not Just Bigger

Start with what’s already working.
Even your best content can get buried.

On large websites, some of your most useful, high-converting pages may be hard to find. Navigation changes, internal links get removed or lack of on-site search can make them nearly invisible.

  • Look for what’s missing, not just what’s working
  • Use your audit to find content gaps—what should be there but isn’t
  • Think about what your audience (and AI tools) expect to find
  • Build content clusters around those missing topics or questions
  • Create content for how people behave: research, compare, act

You don’t always need more content.
You need the right content—placed where it can be found.

Step 3: Write with a Copilot—Not on Autopilot

AI is a shortcut. But the voice? That’s all you.

Use AI to get past a blank page, tighten lazy copy, or test headlines. Then do what AI can’t: bring your tone, your take, your truth.

How Writing Has Changed

You’re not just marketing to people—you’re marketing to language models.

AI now answers before search results. Tools like ChatGPT, Gemini, and Perplexity summarize, explain, and recommend—not just link.

To show up, your content needs to be useful and clear. No fluff. No filler. What helps:

  • Real stats (pages with data rank higher)
  • Quotes from actual experts
  • Your insights, your research, your customer results

Make It Easy to Understand

Forget keyword stuffing. LLMs don’t care. They want clarity.

Write like you’re answering a real question.

  • Use natural language: “How do I optimize content for LLMs?”
  • Cut jargon and buzzwords – keep it conversational
  • Use plain words: “Use,” not “utilize”
  • Test readability with Flesch scores – aim for 60+

Structure matters:

  • Short paragraphs
  • Clear, scannable headings and sub-headings
  • Go deep—1,500+ words when the topic deserves it

Should you add FAQ sections to your pages?

Yes! FAQ sections capture long-tail searches and voice queries by directly answering questions your prospects ask.

  • Answer questions your sales team hears repeatedly
  • Use FAQ schema markup to appear in featured snippets

Readers Skip Text Walls—Keep It Scannable

Multiple studies confirm it: Most visitors spend less than 10 seconds on a page and read only 20–28% of the content. Eye-tracking research shows they scan in an “F-pattern,” focusing on headings and the left margin.

Dense, unbroken blocks make them bounce. Clear structure and scannable copy keep them engaged.

Learn More
Your Complete Guide to AI-First Content Optimization
How Content Optimization for LLMs is Different from SEO

Step 4: Good content is useless if no one finds it.

Today’s content needs to be discoverable by humans and AI tools. AI tools pull answers from clean, well-organized pages.

Fix the Structure First

Want to show up in AI and search results? 

Do this:

  • Use clear H1s, H2s, and H3s that match real questions
  • Add FAQ schema to help your content show up in AI Overviews, ChatGPT, and voice results
  • Keep intros short and focused—AI often grabs the first 200 words. Always add a summary at the top.

Format for Skimming (Humans and Bots)

Humans skim. AI does too.

Make it easy to read:

  • 2–4 line paragraphs
  • Bullets and bold text
  • Clear, direct subheadings
  • Callouts or quotes to break up blocks

Be Seen Beyond Your Website

AI models don’t just learn from your website.

They pull from places like:

  • Reddit, Quora, and online forums
  • Wikipedia and industry publications
  • Press coverage and high-authority third-party sites

These sources shape what AI says about you.

Connect the Dots with Internal Links

Strong internal linking helps AI understand your site.

Connect related page. Build topic clusters. Create paths that signal depth and relevance.

Ask us how we optimize content for AI search →

Step 5: Publish, Track, Tweak

Once content is live, here’s what to do:

  • Check GA4 and Search Console.
  • See where people land—and where they drop off.
  • Set a bi-annual reminder to refresh top-performing pages.
  • Use AI tools to spot trending topics and competitor content.

Don’t set it and forget it.

The brands winning in AI search are the ones who keep showing up.

Yes. Even after deletion, older versions can linger in LLMs until its next training cycle.

AI platforms operate on different update cycles than traditional search engines. LLMs have two primary ways of “knowing” about your brand:

  1. Their foundational training data, which may only update every few months to a year depending on the provider (e.g., OpenAI’s ChatGPT updates less frequently than models like DeepSeek). Cutoff dates by model.
  2. Search-augmented responses, which pull in newer web content—but even these updates often lag by days or weeks, not hours.

AI systems ingest every public page—including outdated ones you’ve removed. If you don’t purge or update “ghost” pages, you risk irrelevance.

Google may return 404s, but AI remembers the old content.

We use tools to crawl the website like ScreamingFrog and then connect to APIs from services like:  Google Analytics, Google Search Console, ChatGPT, Gemini and more.

This helps you more easily identify outdated or low-performing pages (“ghost town” content) that still train AI models.

Relaunch success depends on both clearance and clarit

AI—and readers—favor clarity.

Flesch Reading Ease scores expose dense, hidden content. If your writing is unclear, AI is less likely to surface it as an answer.

Relaunch for readability, not just rank.

FAQ schema plays double duty: SEO and AI. It powers featured snippets and voice responses. It also helps AI models accurately surface helpful site content post-relaunch.

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