The Web is About Interacting with Prospective Clients
In preparation for deploying a website our evaluation services typically include:
Reviewing business goals for site and determining if those goals are being tracked and met.
Conducting a comprehensive audit of your current website from a web statistic's perspective and reviewing the following data points (This data should be submitted to ToTheWeb for review in a format they can view, i.e. Excel):
Number of unique site visitors
Top Ten Visited Pages
Top Ten Exit Pages
Top Ten Referring URLS
Top Ten Search Terms that led people to the site
Average length of time spent on site
Drop-off rate after entry point
We’ll also consider: How fast can a new user — who has never seen your site — find the information they are looking for?
Reviewing competitors' sites and assessing what works well and what we can improve upon for your website.
Listening to your comments and reviewing the proposed content you would like the website to contain specifically as it relates to your customer demographics and needs.
Discussing proposed homepage messaging — an important component to reducing "website abandonment" rates. (The rate at which visitors arrive at the homepage and then leave without going deeper into the site)
Discussions with 3 top sales people in your company to gather feedback on how the site could deliver more value to their prospective clients.
Discussions with the individual(s) who responds to website and telephone requests to understand the breadth of enquiries they are dealing with to ensure that these issues are addressed in the new site.