All major search engines now consider the “link popularity” factor when ranking a website.
Every link from one website to another is treated as a “vote”, though search engines weight some sites as having more “votes” or influence than others.
For example, a link to your site from The Wall Street Journal is considered significantly more important than a link from your cousin’s personal homepage.
How can you identify the links and domains pointing to your website?
Link popularity is the #1 ranking criteria for Google followed by "link relevance" – the analysis of the content of the links to your site. To achieve high rankings, companies need to do the best possible job of writing their text content, using search terms, and creating pages that other sites will want to link to.
Google Search Console
If you have set up and verified a Google Search Console account, you will be able to see the links pointing to your site as shown in this example:
Identify Links and Domains Pointing to your Site A great tool for viewing your links is SemRush (frree version available) as shown in this screen shot. Click here to learn how to create an SEO dashboard from this tool.
Proven techniques to improve your inbound link profile
If your website does not rank high in search engines for important keywords it may because Google does not see your website as being important on the web based on the quantity and quality of 3rd party links pointing to your site.
Create content that other people will share and link to: This will one factor will drive more inbound links than anything else you can do.
Create Case Studies and Publish Research/Data: People like to read hard data on web techniques that work. Case studies are relatively easy but gathering data from research can be more time-consuming. But t’s worth the effort!