Galileo Campaign Tracking URL Builder

Use custom campaign tracking URLs for promotions on Facebook and LinkedIn, selected pay-per-click
and banner ad campaigns, and for content syndication on other websites.

Why Use This Tool? +

Campaign Source (referrer: google, citysearch, newsletter) ?

CAMPAIGN SOURCE: Think about the advertiser, website or publication that is driving visitors. Examples of typical referrers:
• internet-retailer.com
• business-wire.com
• email-sig
• facebook.com
• linkedi.com
• twitter.com
• slideshare.com

The referral website of your campaign traffic Campaign Medium (marketing medium: cpc, banner, email) ?

CAMPAIGN MEDIUM: Think of the mechanism by which the referral traffic is delivered. This represents "high-level" marketing channels. Typical options:
• cpc
• direct-mail
• display
• email
• feed
• infographic (for a url contained within)
• paid-social
• press-release
• print (if using a QR code - enter QR in this field)
• social

Select a marketing channel from the dropdown Campaign Name (product, promo code or slogan) ?

For ACCURATE REPORTING, use the campaign name structure shown here

Campaign Content (use to differentiate ads) ?

CAMPAIGN CONTENT: Describe the advertising copy that sends visitors to your website. Use this field to differentiate calls-to-action on the same page or in A/B testing. This way you can tell which version is most effective. Use this field if you are running multiple ads in the campaign to help you identify the ad size that converted. Examples might be:
• free-demo
• qr-code: use to track a qr-code's use in print material.
• summer-reward-300x250
• summer reward-600x250e

Indicate specific ad, PDF, CTA button, or link that was clicked Campaign Term (identify the paid keywords) ?

CAMPAIGN TERM: This field is used for non-Adwords PPC campaigns to identify the keyword(s) driving buyers. Enter the keyword theme that is driving visitors from an ad.

Identify the non Google Ads keywords Copy and paste this new campaign tracking URL into your marketing campaign.

Test your URL to ensure it loads the page you expected.

Tracking URLs are essential to correctly calculate visits and leads for marketing campaigns - maintaining a consistent naming convention is critical to successful campaign reporting.

What is a Campaign Tracking Url?

A tracking URL (or UTM parameter) is a campaign landing page URL that has been amended to include additional information to allow analytics programs to allocate traffic to the correct media source.

When to use UTM URLs

Use campaign tracking URLs for all links that drive traffic to your website from marketing efforts. When done properly, seeing the performance of each marketing channel is much easier.

Analytics programs will automatically tag organic and referral traffic so you do not need to use tracking URLs for these sources.

When not to use UTM URLs

For tracking Google Ads and Bing if you have auto-tagging enabled
Linking from your website to a 3rd Party website.
When linking to a PDF
For internal links within your own domain.

Best Practices Guide

Create Campaign Tracking URLs to Effectively Measure Success in Google Analytics

Learn How

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Easily create URLs with custom campaign tracking variables to identify in analytics the promotions are generating the most traffic and conversions.
Enter your page URL and then add variables into each of the fields based on the way you want them to appear in Google Analytics. The output will appear at the bottom.
We recommend always adding your own Campaign Source, Medium and Campaign Name.Standardize your input values, e.g. “Source”. Use: linkedin.com (instead of: linkedin, LinkedIn, or www.linkedin.com)

Read: Download the Best Practices Guide

Galileo Campaign Tracking URL Builder

Tracking URLs are essential to correctly calculate visits and leads for marketing campaigns - maintaining a consistent naming convention is critical to successful campaign reporting.

What is a Campaign Tracking Url?

When to use UTM URLs

When not to use UTM URLs

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