Company Overview

ToTheWeb is an AI consultancy that helps B2B sales and marketing teams leverage artificial intelligence to drive measurable business growth.

We offer hands-on workshops for leading AI tools.

AI Training & Enablement For Marketers - Hands-on and highly "personalize" workshops and for tools like ChatGPT, Claude, Perplexity and Google Gemini
AI Training and Enablement for Sales - Hands-on workshops for leading tools.
AI Adoption Consulting - Helping teams overcome barriers and implement AI tools in their daily workflows

We help teams overcome barriers to AI implementation. We show you how to implement AI tools in your daily workflows effectively.

Our services help companies increase productivity by 40-60%, improve content discoverability in AI search results, and generate more qualified leads through smarter automation and personalization strategies.

Watch us on our YouTube channel

In addition to AI Training we offer AI-Powered Search Optimization

We create content strategies designed to rank well in AI search engines. This includes optimization for ChatGPT, Perplexity, and Google's AI Overviews.

AI Search Optimization
Strategies designed to rank well in AI search engines like ChatGPT, Perplexity, and Google's AI Overviews
Content Audits
We conduct AI visibility audits to assess how well your content performs in AI systems. We highlight content gaps and provide an action roadmap for improvement.
Agentic Web Preparation
We future-proof your business for AI agents that research vendors automatically. These agents compare solutions and influence B2B buying decisions before human buyers contact sales. Topic deep dive here

ToTheWeb provides AI training and consulting services primarily to B2B technology and financial services companies, from mid-market to Fortune 500.

Our client list includes Adobe, Autodesk, Stanford University, Palo Alto Networks, Roche, Proofpoint, ACI Worldwide, and Galileo Financial Technology.

ToTheWeb is headquartered in Vancouver, British Columbia in Canada. We serve clients globally through remote training on Zoom.

We offer a variety of training programs, including:

AI Marketing Training: Discover how to use AI for content creation, SEO, social media marketing, and more.
AI Sales Training: Learn how to use AI to identify leads, personalize outreach, and close more deals.
AI Search Optimization: Understand how to optimize your website and content for AI-powered search engines.
AI-Enhanced Content Audits: We evaluate your content's AI readiness. We analyze structure and discoverability. We provide optimization recommendations for your team to implement.

We can create custom training programs tailored to the specific needs of your team and business. Contact us to discuss your requirements.

We bridge the gap between technology and practical application for sales and marketing teams.

ToTheWeb brings 25+ years of experience at the forefront of digital marketing, now focused on helping brands thrive in the AI era.

Our expert instructors have deep B2B sales and marketing experience and deliver actionable insights that you can implement immediately to see results.

Our team continuously monitors AI developments, attends industry conferences, maintains relationships with AI companies, and regularly tests new tools and capabilities to ensure our training and advice reflect the latest best practices. Our training focuses on practical, business-specific applications and use cases rather than general AI concepts.

We target your specific marketing and sales challenges with proven methods, helping teams integrate AI into existing workflows for measurable ROI through real-world applications.

Getting started is straightforward. Begin by completing our contact form with sufficient detail for us to evaluate your inquiry.

Please include your business email address, company URL, and time zone so we can respond appropriately and schedule any follow-up conversations at a convenient time for you.

The more specific information you provide about your team size, current AI experience, and business objectives, the better we can tailor our initial consultation to address your unique needs and challenges.

No, we don't offer traditional SEO services like keyword research or link building.

But, just about everything we do for LLM success also supports rankings on platforms like Google, Bing and other search engines. Buyers are moving from using search engines for research and discovery to answer engines.

We focus exclusively on AI search optimization for ChatGPT, Google's AI Overviews, and similar platforms.

We recommend teaching your content creators to write for LLMs. If your writers don't get on board with AI, find writers who will.

Changes may take time to appear in AI-generated answers. Results often take longer than traditional SEO.

AI Training Programs

ToTheWeb trains sales and marketing professionals to implement AI tools effectively and drive measurable business results.

What AI training programs does ToTheWeb offer?

Multi-Platform AI Training - Custom workshops covering ChatGPT, Claude, Gemini, and Perplexity with focus on content creation, lead qualification, customer research, and sales enablement
Custom AI Workflow Development - Tailored training programs that integrate AI tools into your existing sales and marketing processes for maximum ROI
Custom GPTs: We work with your team to develop custom GPTs tailored to your specific business needs, industry requirements, and use cases.

We offer live workshops and custom consulting. Teams receive real implementation guidance, adopt best practices, and leave with actionable AI workflows tailored to their unique needs.

Teams completing ToTheWeb's AI training programs typically see 40-60% productivity increases while maintaining quality standards and regulatory compliance.

If your team is asking questions like "How can we use ChatGPT for work?" or "How do we stay competitive as AI changes our industry?", you likely need AI training.

Our free, self-paced AI Readiness Assessment can help identify specific areas where training would be most beneficial.

AI content discoverability ensures your expertise appears in AI-generated answers. When potential customers ask AI systems questions in your field, your content should be cited and recommended. This positions your brand as the authoritative source before users even visit your website.

AI transforms B2B sales and marketing through faster content creation and smarter lead generation.

Teams gain deeper customer insights, personalized outreach at scale, and real-time performance optimization.

Organizations using AI tools report significant competitive advantages in speed, accuracy, and results.

Key AI Impact Statistic

79% of B2B sales teams say AI makes them more profitable.
78% say it shortens their sales cycles—showing measurable speed, accuracy, and results from AI adoption.

Source

Yes, we often bundle services such as team training, or ongoing consulting for better value and comprehensive support.

What's included in your training packages?

Training packages typically include:

Pre-training assessment
Live training sessions
Hands-on exercises
Follow-up support period

Our packages run for six months.

AI optimization and training require sustained effort to show results. Content changes take time to be recognized by AI systems.

Team skills develop gradually through practice, much like learning to play music in an ensemble.

Six months allows for strategy implementation, testing, refinement, and building lasting AI capabilities across your organization.

How We Start Working Together

We typically have a 4-week lead time for new projects.

Every engagement begins with our AI Readiness Assessment, which you complete on your own to evaluate your current AI preparedness.

Once we're under contract, we start training programs with a pre-event survey to better understand your team's specific needs and customize the curriculum accordingly.

For content auditing and LLM optimization (LLMO) services, we begin with a kick-off meeting to dive deep into your content strategy, current performance, and optimization goals.

Results & ROI

How quickly can teams see results from AI training?

AI-powered sales teams close deals up to 40% faster, boost conversions by 30%, and see productivity jump by 25%—all while saving hours and growing revenue.

Our training format includes focused 60-90 minute core sessions with 30-minute refresher workshops. Sessions are designed to fit busy professional schedules while ensuring lasting adoption.

LEARN MORE

ChatGPT for Content Marketing: Get Onboard, the Ship’s Setting Sail

Marketing Professionals Pump-Up Productivity with AI Assistants

How quickly does AI search optimization show results?

AI search optimization results vary significantly across different platforms and update cycles. LLMs have two primary ways of knowing about your brand:

Foundational training data - Updates every few months to a year depending on the provider. ChatGPT updates less frequently than models like DeepSeek.
Search-augmented responses - Pull in newer web content but often lag by days or weeks. Even real-time searches don't guarantee immediate brand visibility improvements.

Results timelines are unpredictable and vary by platform.

We recommend using measurement tools like Revere-ai.com to track your brand's visibility across AI systems and monitor changes over time.

AI Knowledge Base

AI search optimization (AEO/GEO) adapts your content for AI-powered search environments.

This includes ChatGPT, Google's AI Overviews, and other large language models. It differs from traditional SEO.

SEO targets search rankings. Clicks on blue links are vanishing.

Search behavior has evolved beyond keyword-based queries. Over 60% of searches now end without clicks. AI-generated answers have become the new front door to brands. Your content must work for both human readers and AI systems.

AI optimization targets how language models summarize, cite, and quote your content.

You're no longer optimizing for search crawlers. You're optimizing for AI systems that synthesize content into answers. Structure information so AI can extract key facts easily. Use clear attribution signals. Provide authoritative sourcing.

When someone asks an AI about your industry, you want your content to be the source it quotes. Traditional SEO aimed to drive traffic to your site. AI optimization gets your expertise embedded in the AI's responses directly.

Read our AI Survival Guide on AI Search Optimization

Traditional SEO focuses on ranking in search engine results pages (SERPs). AI search optimization ensures your content is discoverable and correctly represented when AI tools generate responses to user queries. This includes optimizing for conversational queries, ensuring factual accuracy, and structuring content for AI comprehension.

Read our post on:

How Content Optimization for LLMs is Different from SEO

Agentic Web preparation helps companies adapt to AI agents that research vendors and influence B2B purchasing decisions.

Key statistics:

92% of B2B buyers already have preferred vendors before starting formal research
70% of the buying process occurs before any sales contact
68% of buyers prefer self-service research over talking to sales reps
Companies implementing structured data see 35% increases in AI-driven traffic

What specific changes are happening:

AI tools like ChatGPT are replacing Google for vendor research
AI agents parse websites to create vendor comparisons and recommendations
Buyers use AI-generated summaries instead of downloading gated content
Zero-click searches now represent 60% of all search queries globally

ToTheWeb's Agentic Web preparation includes:

Schema markup implementation for machine-readable content
Semantic SEO optimization for AI search engines
Content restructuring for AI agent consumption

Read our post: The AI-Assisted Buyer: When Buyers Skip Your Website

Company Overview

In addition to AI Training we offer AI-Powered Search Optimization

AI Training Programs

Key AI Impact Statistic

What's included in your training packages?

Our packages run for six months.

Results & ROI

How quickly can teams see results from AI training?

ChatGPT for Content Marketing: Get Onboard, the Ship’s Setting Sail

Marketing Professionals Pump-Up Productivity with AI Assistants

How quickly does AI search optimization show results?

AI Knowledge Base

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AI is reshaping sales and marketing. We train enterprise teams to close more deals, connect with buyers more effectively, integrate tools like ChatGPT, and Gemini into daily workflows and make their content discoverable in LLMs.

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Company Overview

AI Training Programs

Results & ROI

AI Knowledge Base

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