No, It's the evolution of it. After 20+ years as an SEO agency, we've watched search evolve from keyword matching to understanding user intent. Traditional SEO gets you ranked on Google. AI search optimization gets you cited in Google AI Overviews, ChatGPT, Perplexity, and Gemini responses and other AI systems.

The critical difference:

• Traditional SEO: Blue link appears in search results
• AI Search Optimization: Your content becomes the answer AI gives users

Why it matters: Organic traffic is dropping 25% by 2026 because AI answers questions directly. If your content isn't optimized for AI comprehension, you're invisible when people ask AI about your industry.

Websites are built for Google's algorithm.

AI needs question-answer pairs. If your content doesn't directly address "How do I...?" or "What's the best way to...?" questions, AI systems can't cite you — even if the information exists somewhere on your site.

We teach you to win in both worlds — traditional search rankings AND AI citations.

Want to know more about who we are and what we do? Check out our Quick Facts page.

Knowledge transfer, not a service. We train your team to own AI search optimization:

• AI Content Audits — Analyze what you have for AI readability
• Question Targeting — Find the questions AI users ask in your niche
• Content Restructuring — Format for how LLMs actually read and cite content
• Authority Signals — Add credibility markers AI systems trust
• Schema Markup Training — Implement structured data with our FAQ tool

You walk away self-sufficient, not dependent on our agency.

Want to know more about who we are and what we do? Check out our Quick Facts page.

This is knowledge transfer, not a done-for-you service. Results come from what your team learns and implements.

Team capability timeline

• Week 1: Your team can audit content for AI readability and identify optimization opportunities
• Week 2-4: They're restructuring existing content and implementing schema markup
• Week 3+: Your team creates content that AI can immediately understand and cite

Business impact timeline

• 30-60 days: Your content starts appearing when people ask AI tools questions in your industry
• 90+ days: Your brand is consistently mentioned in ChatGPT, Perplexity, and Gemini responses
• 6+ months: AI tools reference your content more frequently as you establish expertise

The real result: Your team owns this skillset permanently. No recurring agency fees, no dependence on outside experts.

Want to know more about who we are and what we do? Check out our Quick Facts page.

Not at all. We teach your existing team — no developers or data scientists required.

Who should join:

• Content writers and editors (including contractors) — Learn to write AI-friendly from the start
• SEO/digital marketers — Add AI optimization to your existing skill set
• Web developers — Implement schema markup and technical elements
• Marketing leadership — Understand the strategy and allocate resources

What we give you:

• Hands-on workshops using your actual content
• Our FAQ Schema Markup tool (no coding)

You'll use the skills you already have — we just show you how to apply them to AI search.

Want to know more about who we are and what we do? Check out our Quick Facts page.