Step one analyzes your current search engine ranking for key search terms.
	Step two evaluates the effectiveness of your site in retaining visitors after they land on your homepage.
	Step three determines if your site has a clear "call-to-action".

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This goes beyond simply adding Meta tags and considers how the search engines and your audience see your site. It may include content editing, design changes and re-engineering of site navigation to ensure that once we deliver prospects to your homepage, they know how to take the appropriate action to turn them into customers!

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Getting listed in the search engines has shifted to a "Pay-for-Performance" advertising, which allows you to purchase publicity in a measurable way. We will write and test ad copy and submit to the search engines according to your budget.

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Link popularity is the primary way Google ranks your website. The more "authority" websites that are linked to your site, the higher your site will appear in Google's results.

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Tracking and Analysis — You can't manage what you can't measure. Once a search engine indexes a site, rankings change over time due to competitive sites using the same keywords to try and achieve a strong ranking. In addition, unexpected results often occur. We provide monthly detailed online reports to show you what terms are working and how much traffic each term is driving to your website.