Table of Contents

How does AI enhance productivity for marketing teams?
Artificial intelligence, real fanfare from industry experts
Some early results in
Are you ready to realize the benefits of generative AI?

Two and a half years into the rise of ChatGPT, AI isn’t just a trend—it’s part of our daily marketing workflows. Teams are using it to move faster, improve content quality, and get better results with less effort.

But who says so? Is the hype around increased productivity actually puffery?

In this post we’ll explore how marketing teams are using AI assistants to increase productivity, streamline workflows, and improve audience targeting—with insights from experts and real-world data.

Hey, ChatGPT, how does AI enhance productivity for marketing teams?

GPT-4 loved the question and offered many answers…

• Faster content creation—AI writing tools help generate ideas and content to produce more content in less time.
• Improved content quality—AI analyzes grammar, style, tone, and consistency to provide recommendations for improving readability, engagement, and more.
• Reduce writer’s block—It helps marketers overcome writer’s block by offering creative suggestions, headlines, and topic ideas.
• Content optimization—The tools can analyze keywords, search trends, and user behavior to optimize content for search engines and content consumers.
• Personalization at scale—AI-assisted writing tools can help create personalized content to target specific demographics, personas, or even, individuals.
• Multilingual content creation—AI writing tools do a decent job of translating content into other languages.
• Social media management—AI can help create and schedule social media posts, monitor engagement, and analyze performance.
• Analyzing competitor content—You can use AI to analyze competitors’ content and identify strengths and weaknesses to develop better strategies.
• Automated reports—AI can help marketing teams generate reports and data visualizations to track performance and make data-driven decisions.

And we’re off to a good AI-assisted start. It’s time to bring in the humans…

Artificial intelligence, real fanfare from industry experts

“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get healthcare, and communicate with each other. Entire industries will reorient around it. Businesses will distinguish themselves by how well they use it.”

~ Bill Gates (Source)

Performance marketing agency Reprise Digital pitted its OpenAI-powered copywriting software, Transcribe—paired with human editors—against teams of copywriters to write digital content for financial clients. The tests clocked an 87% reduction in production time for the AI-enable copywriting teams. (Source)

“As a marketer that is always looking to maximize ROI and experiment with the latest technology, I, like many of us, have tested and used generative AI. Some of its immediate benefits include saving time, personalizing content and helping to create content.”

~ Leela Gill, CMO at Alta Mira Marketing (Source)

“Marketing as a discipline is particularly well-suited to the kinds of problems AI and machine learning are best at. At the end of the day, branding is fundamentally about generating patterns that lodge themselves in peoples’ heads and these new tools are perfect companions in that exercise.”

~ Noah Brier, BrXnd (Source)

The results are in

Truth be told, we’re no longer early in the game.  GenAI has moved from experimentation to execution. Tools like ChatGPT, Gemini and Copilot are now embedded in daily workflows—and they’re evolving fast.

To help validate the premise posed in this post’s title, I’ve dug around so as to present you with some eye-opening research findings.

• 63% of marketers are already using generative AI in their work, according to Jasper’s 2025 State of AI in Marketing report, based on a survey of 500+ marketing professionals. Source
• 91% of middle market companies in the U.S. and Canada report using generative AI in business practices, up from 77% last year, with one in four stating it is fully integrated into their core operations. Source
• 88% of digital marketers use AI in their day-to-day tasks, according to SEO.com’s 2025 industry analysis. Source
• Nearly 90% of marketers plan to ramp up AI integration in 2025, with 85.84% indicating plans to increase their use of AI technologies. Source

The AI Marketing Benchmark Report 2023 from Influencer Marketing Hub

Executive AI Report from Hunter Marketing

Survey results by Capterra

Are you ready to realize the benefits of generative AI?

Your road to leveraging AI to boost your team’s productivity starts here. ToTheWeb offers customized ChatGPT training to address your specific challenges. We’ll work together to establish a strategy, employ the most effective tools, and feed those tools the prompts required to make the most of generative AI.

Catapult marketing productivity with customized AI training →