B2B Paid Advertising
Advertising is the most targeted and fastest way to drive new customers to your site.Google: the most ROI-focused program of them all.
Earning high rankings in Google with organic SEO takes time, experimentation, and hard work. And you may never be able to achieve high positions for highly competitive keywords.
Why the leading PPC program is a must-have. Pay-per-click (PPC) advertising is the fastest road to search results-especially for the highly competitive keywords that pose difficult challenges for organic search.
LinkedIn: offers access to world’s largest professional network.
It's perfect for awareness-building and lead gen.
With LinkedIn, you can deliver content to highly-targeted audiences. We will work with you to identify and create:
- Campaign Success Metrics
- Budgets, Assets and Timing
- Campaign Options and Pricing
What's Included with Ad Network Setup and Management
ToTheWeb helps you take advantage of leading B2B ad networks. We work with all paid media platforms depending on your budget and goals.
We’ll manage your program to insulate you from the complexity and ensure you investment in PPC returns the best possible results. You get what you pay for: clicks from more qualified site visitors.
- Budgeting
- Bid management (based on budget, frequency, ad positions and agreed parameters)
- Regular monitoring, reporting and continuous refinement
- Paid Advertising in Google’s Search Engine and to Google’s Search Network Partners
- Display advertising with banners and text ads across content sites like New York Times for both desktop and mobile devices.
Outsourcing brings the best talent!
Does your current staff have the expertise to manage paid advertising campaigns to deliver the best ROI? Do they stay current on Google’s algorithm updates and know how to optimize content when creating content? If not, it’s time to outsource to experts.
Paid Media Management
Work with our partner: GoodMob Marketing
John Koh started his Digital Marketing career in List Management and Email Marketing for several Lead Generation verticals such as: Education, Finance, Insurance and Home Services. Since then, he has been a part of multiple agencies and networks owning a comprehensive slate of responsibilities from client-advertiser relationships to building proprietary ad tech.
Previously a member of Leads Council as a domain expert for Facebook Advertising & Lead Generation, he now provides sustainable strategies and management to start-ups and the Enterprise Technology sector.
John is well-versed in all things pay-per-click, with SEM as his bread and butter.
The B2B advertiser's playbook
A guide to workflow, content, design samples, and advertising guidelines for a successful B2B marketing campaign launch. Ad campaigns are more successful by following best practices