ToTheWeb Success Story: 70% Reduction in Customer Support Demands After a Website Redesign.
70% Reduction in Customer Support Demands
- Implementing all-new site design featuring clear, intuitive navigation links so customers could quickly access product information and download PDF data sheets for any of ChemCo’s hundreds of products.
- Producing a clear “call to action” message for the new ChemCo homepage that addressed the four categories of customers the site was likely to attract.
- Differentiating between similar product lines through the use of different colors in the page designs and carefully written copy.
- Aiding site visitors with a “site search” function built into every page enabling visitors to search the entire site, including PDF files, for specific words or phrases.
The end result was a new site that, according to John Bors of ChemCo, was a significant improvement over earlier attempts. Results to date include:
“To the Web kept the project on track with disciplined and orderly tasking. The final web product provides the big company appearance we need for our US and international customers.”