SK Communications, an innovative product design firm specializing in electronic products, had three major requirements when they approached ToTheWeb;
Enhance their brand
Improve website usability
Drive qualified traffic to the website
After researching the target audiences, reviewing proposed site content and assessing existing search engine rankings, ToTheWeb targeted:
Content — Researched relevant search terms that would generate traffic and incorporated those terms into the site content. Created custom Meta data for each web page (search engine food to Google, Yahoo, and others).
Design & Navigation — Redesigned the company’s corporate identity and created a sophisticated and content-rich website to lead prospects into SK’s sales channel.