Expect Significant Cost Savings With Organic Search Marketing
Increased competition in the Pay-Per-Click market has resulted in online marketers refocusing on placement in the natural search engine listings, also known as the “organic” listings.
You can expect significant cost savings over paid advertising when your site ranks well in the natural listings, but ranking well for highly competitive terms requires a serious effort.
The following Search Engine Results Page (SERP) illustrates the typical Click Through Rate (CTR) for various areas of a SERP page. Note how the highest CTR is for the natural search engine listings shown in the main central area. Your website optimization efforts can have a direct effect on these listings.