Back to Expert Advice

Which Media Channels do Smart B2B Marketers Use to Drive Leads? [Infographic]

Featured image for “Which Media Channels do Smart B2B Marketers Use to Drive Leads?   [Infographic]”

How do you compare to smart B2B marketers?

Successful marketers use multiple platforms and channels in their strategic marketing mix to engage and influence buyers.

Marketers Use Their Secret Media PlayBook
Effective marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable demand generation success. They evaluate each channel and network based on its ability to meet the product information needs of buyers across all stages of the sales cycle.

    • Even before rolling out paid advertising campaigns, marketers begin by creating a content-rich website — optimized for people and search engines — viewable across desktop and mobile devices that meets the needs of buyers across all stages of the sales cycle.
    • Lead conversion occurs when marketers identify and increase activity from high performing marketing channels. A critical element to their success is ensuring that the analytics and lead measurement framework is correct.
    • While the website is beginning to create a stream of free traffic, smart marketers work to optimize all online content for high search visibility and repurposing their best content on other platforms.

Avinash Kaushik (@avinash) does an excellent job in this in-depth post of describing this marketing process: Digital Marketing: Ladder of Awesomeness.

totheweb-media-channels-smart-marketers-use-to-drive-leads-infographic-800x4467

→ Download the high-resolution PDF of the infographic.

Share this Image On Your Site

Which Media Channels do Smart B2B Marketers Use to Drive Leads? (Infographic) Share on X

Talk to ToTheWeb to drive leads and sales. Expect results! Call 650.627.8800

How helpful was this content?

Click on a star below to rate our tool out of 5 stars

Average rating 4.5 / 5. Vote count: 344

No votes so far! Be the first to rate this.

AI Consulting and Training
Master today’s most effective productivity tools.

ToTheWeb ensures your route to capitalizing on the immense power of AI is fast and efficient. Our AI consulting and training programs will quickly enable your marketing team to adopt solutions to optimize operations and boost performance.

Learn about our generative AI and ChatGPT consulting and training programs

Is your company AI Ready? Take the Test

Customise our Employee AI Policy