What do people do when they get to your website? They scan what’s on the page. Some skim. Fewer still, read. Don’t be discouraged. You can’t change the way humans do what they do. However, to maximize the impact of the content you work so hard to create, you can—and absolutely should—create and ...
Category: Web Marketing Strategy
May 8, 2019Rosemary Brisco
Blogs are the fastest way to expand your digital footprint. But what makes an awesome blog post—a post that keeps generating traffic month after month? Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
January 19, 2018Rosemary Brisco
Smart marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable success. They evaluate each channel and network based on its ability to meet the needs of buyers across all stages of the sales cycle and drive leads.
October 23, 2016Rosemary Brisco
Learn the 3 common mistakes that can slash lead generation. Hint → If visitors do not navigate to your Products or Services content, you are unlikely to sell to them. ✔ Take our poll and tell us your top 3 challenges.
July 10, 2016Rosemary Brisco
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our 9 Quick Wins guide will get you started on the right track.
June 5, 2016Rosemary Brisco
Web Analytics can be sexy! The end of the month is fast approaching and it's time for a deep-dive into your web analytics. There is SO much data you could easily drown without this blueprint for measuring what matters. Learn how to analyze your data.
April 29, 2016Rosemary Brisco
Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools. THE RESULT There’s no question that online tools takes effort to design and deploy. But, fast-forward one year post-launch and that marketing effort will provide dramatic results that What is an Online Tool? An online ...
January 28, 2016Rosemary Brisco
In this post, I break down the website lead generation process to its simplest form and share four approaches that focus on website analytics that will fast-track your lead generation efforts.
October 19, 2015Rosemary Brisco
There is no guaranteed way to get your company listed at Wikipedia. These are only methods and tips to get you started, but there are no guarantees that your company content will stay on Wikipedia. Click here for Part 1 Starting a new article about your business is tricky and difficult. ...
March 29, 2012Rosemary Brisco
What you need to know when leveraging Wikipedia to drive website traffic: Wikipedia pages are NOT MARKETING OPPORTUNITIES. Let me repeat that: your Wikipedia page is NOT A MARKETING OPPORTUNITY. Wikipedia is an internet source that tries to stay as neutral as possible in the information it conveys. “Wikipedia is not a ...
March 29, 2012Rosemary Brisco