Image
  • Services
    • Services-Menu-BGOVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.
      • B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.
      • B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.
      • B2B Search Engine Optimization – Ranking high in Google requires both onsite and off optimization.
      • B2B SEO Technical Audit – An in-depth technical analysis is part of a successful SEO strategy.
      • Paid Media – Online advertising in search, display and remarketing generates a steady flow of pipeline leads.
      • Account-Based Marketing – A better way for B2B enterprises with long sales cycles to laser-focus their resources.
      • Content Audit – When you need to know what is and isn’t working.
      • B2B Content Marketing – Adding value: content is what your prospects are actually searching for.
      • B2B Usability & User Testing – Learn how site visitors interact with your site.
      • Social Media Marketing – Multiply your ROI in social media marketing with our tactics.
      • Building Link Popularity – Measures of what really matters to search engines – authority links.
      • Pricing – Outsourcing brings the best talent!
  • Tools and Blog
    • ToolsMenu-HeaderTOOLS – From tracking conversions to seeing what Google sees, expand your knowledge and grow your results.
      • TRY OUR MARKETING TOOLS
      • Google Meta Description Tester
      • Find Keywords on Any Page
      • Search Engine Simulator
      • Create Campaign Tracking URLs
      • Calculate Return on Ad Spend
      • Convert to Plain Text
      • LEARN FROM PRESENTATIONS
    • BlogMenu-HeaderIMPROVE YOUR TRAFFIC – Not all blogs are created equal. Some posts keep generating traffic month after month.
      • Explore our Blog – Read our recent posts from Content Marketing to Lead Generation and Website Usability. You’ll learn how to improve landing pages, monitor activity and escalate conversion.
  • Why Choose Us
    • About-Us-Menu-BGWHY CHOOSE US – 50% of B2B websites don’t generate sufficient new leads from their website — we solve that problem.
      • Rosemary Brisco – President and Founder
      • Michele Grey – Graphic and Web Designer
      • Brandon Loya – Wordpress Designer
      • Dirk Frandsen – Senior Designer
      • John Koh – Director of Paid Media
      • John McAulay – PHP Web Application Developer
      • Michael Menduno – Writer, journalist and editor
      • Curtis Feather – Digital Marketer
    • Clients-Menu-BGOUR CLIENTS – Creating highly measurable results for our clients increases their lead opportunities and grows profits.
      • Clients by Industry – ToTheWeb serves global B2B software companies and drives more pipeline leads to sales.
      • Client Success Stories – B2B Companies Benefit From ToTheWeb’s Intensive PPC & SEO Strategies
      • Get in Touch – We listen.
Image
  • Services
    • Services-Menu-BGOVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.
      • B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.
      • B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.
      • B2B Search Engine Optimization – Ranking high in Google requires both onsite and off optimization.
      • B2B SEO Technical Audit – An in-depth technical analysis is part of a successful SEO strategy.
      • Paid Media – Online advertising in search, display and remarketing generates a steady flow of pipeline leads.
      • Account-Based Marketing – A better way for B2B enterprises with long sales cycles to laser-focus their resources.
      • Content Audit – When you need to know what is and isn’t working.
      • B2B Content Marketing – Adding value: content is what your prospects are actually searching for.
      • B2B Usability & User Testing – Learn how site visitors interact with your site.
      • Social Media Marketing – Multiply your ROI in social media marketing with our tactics.
      • Building Link Popularity – Measures of what really matters to search engines – authority links.
      • Pricing – Outsourcing brings the best talent!
  • Tools and Blog
    • ToolsMenu-HeaderTOOLS – From tracking conversions to seeing what Google sees, expand your knowledge and grow your results.
      • TRY OUR MARKETING TOOLS
      • Google Meta Description Tester
      • Find Keywords on Any Page
      • Search Engine Simulator
      • Create Campaign Tracking URLs
      • Calculate Return on Ad Spend
      • Convert to Plain Text
      • LEARN FROM PRESENTATIONS
    • BlogMenu-HeaderIMPROVE YOUR TRAFFIC – Not all blogs are created equal. Some posts keep generating traffic month after month.
      • Explore our Blog – Read our recent posts from Content Marketing to Lead Generation and Website Usability. You’ll learn how to improve landing pages, monitor activity and escalate conversion.
  • Why Choose Us
    • About-Us-Menu-BGWHY CHOOSE US – 50% of B2B websites don’t generate sufficient new leads from their website — we solve that problem.
      • Rosemary Brisco – President and Founder
      • Michele Grey – Graphic and Web Designer
      • Brandon Loya – Wordpress Designer
      • Dirk Frandsen – Senior Designer
      • John Koh – Director of Paid Media
      • John McAulay – PHP Web Application Developer
      • Michael Menduno – Writer, journalist and editor
      • Curtis Feather – Digital Marketer
    • Clients-Menu-BGOUR CLIENTS – Creating highly measurable results for our clients increases their lead opportunities and grows profits.
      • Clients by Industry – ToTheWeb serves global B2B software companies and drives more pipeline leads to sales.
      • Client Success Stories – B2B Companies Benefit From ToTheWeb’s Intensive PPC & SEO Strategies
      • Get in Touch – We listen.
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Paid Media: Should You Invest in Ads with Brand Keywords in Google?

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Paid Media | How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?

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  • SERVICES
    • ← Back to Main Menu
    • B2B Website Lead Generation
    • B2B Keyword Research
    • B2B Search Engine Optimization
    • B2B SEO Technical Audit
    • Paid Media
    • Account-Based Marketing
    • Content Audit
    • B2B Content Marketing
    • B2B Website Usability and User Testing
    • Social Media Marketing
    • Building Link Popularity
    • Pricing
  • TOOLS AND BLOG
    • ← Back to Main Menu
    • Google Meta Description Tester
    • Find Keywords on Any Page
    • Tools : Search Engine Simulator
    • Create Campaign Tracking URLs
    • Calculate Return on Ad Spend
    • Convert to Plain Text
    • Explore Our Blog
  • WHY CHOOSE US
    • ← Back to Main Menu
    • About Us
      • ← Back to Main Menu
      • Rosemary Brisco
      • John Koh
      • Michele Grey
      • John Mcaulay
      • Brandon Loya
      • Dirk Frandsen
      • Michael Menduno
      • Curtis Feather
    • Our Clients
      • ← Back to Main Menu
      • Clients by Industry
      • Customer Success Stories
  • CONTACT US
  • SERVICES
    • ← Back to Main Menu
    • B2B Website Lead Generation
    • B2B Keyword Research
    • B2B Search Engine Optimization
    • B2B SEO Technical Audit
    • Paid Media
    • Account-Based Marketing
    • Content Audit
    • B2B Content Marketing
    • B2B Website Usability and User Testing
    • Social Media Marketing
    • Building Link Popularity
    • Pricing
  • TOOLS AND BLOG
    • ← Back to Main Menu
    • Google Meta Description Tester
    • Find Keywords on Any Page
    • Tools : Search Engine Simulator
    • Create Campaign Tracking URLs
    • Calculate Return on Ad Spend
    • Convert to Plain Text
    • Explore Our Blog
  • WHY CHOOSE US
    • ← Back to Main Menu
    • About Us
      • ← Back to Main Menu
      • Rosemary Brisco
      • John Koh
      • Michele Grey
      • John Mcaulay
      • Brandon Loya
      • Dirk Frandsen
      • Michael Menduno
      • Curtis Feather
    • Our Clients
      • ← Back to Main Menu
      • Clients by Industry
      • Customer Success Stories
  • CONTACT US