A Google study found brands realize a significant lift in brand affinity, brand presence, and purchase intent when the brand appears in the top spot for both paid ads AND organic results. Learn why you should be advertising using brand keywords for your next AdWords campaign.
Category: Paid Advertising
April 27, 2018Rosemary Brisco
PPC advertising is the fastest road to generating leads for highly competitive keywords. To understand how much to spend on a PPC lead, you must first identify and calculate your Cost Per Action - the action you want a visitor to take. Pay-per-click (PPC) advertising is an effective way to generate website ...
February 17, 2015Rosemary Brisco