Smart marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable success. They evaluate each channel and network based on its ability to meet the needs of buyers across all stages of the sales cycle and drive leads.
Category: Lead Generation
October 23, 2016Rosemary Brisco
Learn the 3 common mistakes that can slash lead generation. Hint → If visitors do not navigate to your Products or Services content, you are unlikely to sell to them. ✔ Take our poll and tell us your top 3 challenges.
July 10, 2016Rosemary Brisco
If you’re struggling with a long list of demand generation activities, wondering what will have the strongest impact with the least effort, our 9 Quick Wins guide will get you started on the right track.
June 5, 2016Rosemary Brisco
Every day, we use dozens of tools to communicate, run our web agency, and in working with clients. We look for tools that are easy-to-use and that have responsive support systems in place. Check out our favorite tools that drive our business success for under $2,000/year.
May 23, 2016Rosemary Brisco
Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools. THE RESULT There’s no question that online tools takes effort to design and deploy. But, fast-forward one year post-launch and that marketing effort will provide dramatic results that What is an Online Tool? An online ...
January 28, 2016Rosemary Brisco
In this post, I break down the website lead generation process to its simplest form and share four approaches that focus on website analytics that will fast-track your lead generation efforts.
October 19, 2015Rosemary Brisco
Learn How To Optimize Videos for 31% More Views The client's YouTube channel had a rich collection of over 80 videos that were languishing with low views. In 3 1/2 months after optimizing the channel, total video views jumped 31% when compared to the previous 2 years of data. The biggest bonus ...
February 23, 2013Rosemary Brisco
What’s The Big Deal About Video? Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search ...
March 22, 2009Rosemary Brisco