Your company may not have jumped on the Social Media bandwagon yet but that hasn’t stopped your customers, prospects and even employees from talking (AKA tweeting) about you.
It’s often an eye-opener for companies to find that even though they aren’t participating on Twitter – their customers are.
What do people say about your company on Twitter? Let’s find out:
Go to: search.twitter.com and run a search of your company name, your product names, and even your CEO’s name. Scan the posts for anything that you can reply to or follow up on.
Forrester is one of the best examples of Twitter in the B2B environment
If you want to get started with Twitter and aren’t sure where to start, begin by following Forrester. Go to: http://twitter.com/forrester and click on the follow button (it’s not very obvious) that is directly below their logo.
Get The Stats
If you use Twitter and your Tweets contain URLs, you can track click activity with TwitClicks. I used to use TinyURL to create short URLs for posting on Twitter (Twitter can only accommodate 140 characters per Tweet) so using TwitClicks means a switch for me but I like all the data I get. They also provide a great demo video (you don’t even have to read) to learn how it works.
This is a great way for B2B companies who do use Twitter to post webinars, product launches – or anything really – and see if visitors follow that link.
B2B Doesn't Get Twitter Yet! But Their Customers Do - Learn What They're Saying About You Click To Tweet
Twitter is to Social Media what Google Alerts is to Web 1.0 Marketers – A Reputation Management Tool
Initially for B2B companies, I couldn’t justify including Twitter as part of a Phase One strategy into Social Media Marketing but now it’s part of my Reputation Management check-up.
A Word About How Twitclicks Passwords Work
The way TwitClicks works is through you existing Twitter account. It doesn’t store any passwords, but requires your Twitter password in order to log in and perform the Twitter communications for the session. For this reason, the system can’t email your login details because it doesn’t store anything except your twitter username. If you’ve forgotten your Twitter login, there’s a “forgot your password” feature on the Twitter website.
How have you used Twitter in the corporate environment?