ToTheWeb | Rosemary Brisco

Increase Website Engagement with More Prominent On-Site Search

Has internal on-site search shrunk? It appears it has. Eight of the top ten software companies have reduced their on-site search to a tiny icon. Why? Responsive websites are the norm now and website traffic is largely mobile. It appears these companies aim to reduce the clutter for mobile visitors. Is this a ... Read More

How People Read on the Web | A Guide for B2B Content Marketing

What do people do when they get to your website? They scan what’s on the page. Some skim. Fewer still, read. Don’t be discouraged. You can’t change the way humans do what they do. However, to maximize the impact of the content you work so hard to create, you can—and absolutely should—create and ... Read More

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Keyword Research Simplified: Free Tools to Jumpstart the Process

Keyword Research Simplified: Free Tools to Jumpstart the Process I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. It could be anything. Maybe you’re trying to grate a lemon without a zester. Maybe ... Read More

Paid Media: Should You Invest in Ads with Brand Keywords in Google?

A Google study found brands realize a significant lift in brand affinity, brand presence, and purchase intent when the brand appears in the top spot for both paid ads AND organic results. Learn why you should be advertising using brand keywords for your next AdWords campaign.

Everything we do in SEO starts with Smart Keyword Selection | A Best Practice Guide for Modern SEO

Now, ranking in Google comes down to the being found for the words buyers use in Google whether typed into the browser, using voice dictation, spoken into devices like Amazon Echo, Google Home or in Apple’s Siri.

What Makes an AWESOME Blog Post? One that Continues to Deliver a Steady Stream of Traffic

Blogs are the fastest way to expand your digital footprint. But what makes an awesome blog post—a post that keeps generating traffic month after month? Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.

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Technical SEO Audit Checklist to Improve Google Search [Infographic]

All the efforts you pour into keyword research and publishing content on your website can be sabotaged by technical SEO problems. You can't rank #1 in Google without this checklist.

10-Point Website Audit Checklist → Is Your Site Suffering From These Technical SEO Problems?

Uncover Technical SEO Problems With Our 10-Point Audit Checklist → Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic.

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Which Media Channels do Smart B2B Marketers Use to Drive Leads? [Infographic]

Smart marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable success. They evaluate each channel and network based on its ability to meet the needs of buyers across all stages of the sales cycle and drive leads.

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3 Mistakes That Will Slash your Website Lead Generation Opportunities

Learn the 3 common mistakes that can slash lead generation. Hint → If visitors do not navigate to your Products or Services content, you are unlikely to sell to them. ✔ Take our poll and tell us your top 3 challenges.