Shady SEO techniques will get your site banned from Google – that’s why ToTheWeb deploys only “white hat” SEO as part of our services.
ToTheWeb only employs ethical, industry-approved practices for search engine optimization.
We believe in designing web pages that people will find compelling, informative, and easy to navigate, as well as ensuring that the search engine spiders will be able to thoroughly index the web pages and understand their content.
We do not engage in deceptive SEO practices (AKA “black hat” SEO) such as cloaking, “doorway” pages that are only for search engines and not for people, link farms, submission spamming, keyword stuffing, or other unethical techniques.
While such techniques may in the short term boost site rankings, in the long term they can cause a site to be excluded from the search engines, the negative effects of which far outweigh any temporary benefits.
Following Google’s Best Practices has other benefits in that it will “future-proof” your SEO strategy and increase the likelihood that changes Google makes in its algorithm will not negatively impact our clients’ sites.