Anand Tadakamalla (Andy)

Anand Tadakamalla (Andy)
Andy Tadakamalla
Digital Marketing and Strategy

Digital Marketing and Strategy

I have over 15 years of product/corporate marketing, content/communications and advertising strategy experience both within an agency, on the client and corporate side as well as consulting.

For the past 12 years, I have been providing digital marketing and content and communications consulting services, working with clients directly at senior levels, offering strategy, branding and positioning, and managing tactics development with art directors, creative writers and web designers. These tactics include social media, search marketing, web design, graphics, direct and email marketing, offline collateral and other media production.

This experience, coupled with an MBA, certifications in Social Media and Search Marketing from SEMPO and Business Strategy from Stanford Graduate School of Business, positions me as a strategic, creative and analytical professional. I have the ability to work with a wide variety of cross-functional teams enabling me to make significant contributions to help grow clients’ revenues, profits and market share.

Career accomplishments include:
  • Digital repositioning and redesign of Mitsubhishi Electric Automation company
  • Rebranding and repositioning of Rubicon Technology for a successful IPO
  • Developed the GTM for Business Continuity solution at Covad
  • Hewlett Packard Experience (HP)
    • Launched worldwide productswith $2 B in revenues at HP
    • Launched HP printers in retail markets and targeted SMBs
    • Saved $50M in product rollover costs
    • Grew revenue by $40M in APAC with creative pricing and product strategies
    • Moved Elma brand to 3rd spot from 10th spot for 25% increase in sales.

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