Words matter

Everything comes down to the words buyers type or speak into Google.

Your goal with search engine optimization is to influence the position and engagement that a web page receives for a keyword search.

Blogs are the fastest way

But not all blogs are created equal. What makes an awesome blog post—a post that keeps generating traffic month after month?

Why brand ads?

You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search.

Why? Ads usually appear at the top of Google listings.

We measure in pixels

Get creative – the page title that appears in search engines is like an advertisement for the page. Test your Page Title & Meta Description Visibility in Google Search Results.

Track your conversions

With the Google Analytics URL Builder, you can track which of your promotions are generating the most traffic/conversions. Read our Best Practices Guide for creating campaign tracking URLs.

See what Google sees

Search engines are limited in what they can index on a web page. The Search Engine Simulator tool shows you how the engines “see” a web page.