Golden Gate University brought in ToTheWeb to improve the visibility of their website in search engine listings. It was quickly determined that their existing homepage lacked adequate descriptive text for the engines to pick up on. ToTheWeb designed a special search engine-optimized page that still looked attractive while containing more content for the engines to index.

Results

A search engine marketing program was undertaken utilizing carefully researched keyword buys. The result was a significant increase in highly qualified website visitors.

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